Don’t expect to binge watch Apple TV+

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CEO Tim Cook before a picture of actors, directors, and producers of Apple TV+ original shows.
These stars are coming to Apple TV+, and many more too, but not all at once.
Photo: Apple

Apple will almost certainly answer the last burning questions about its upcoming streaming video service at a big press event tomorrow: we’ll finally get the price and the debut date.

But there’s a phrase that probably won‘t be uttered when talking about Apple TV+: binge watching.

Anticipation not binge watching

Although Apple officially took the wraps of this service in the spring, it hasn’t yet said how it’s going to schedule its shows.

Netflix and Amazon Prime release entires seasons of their original programs at once. Rivals like Hulu and Disney+ stretch them out one a week, like traditional broadcast TV.

An unconfirmed report indicates that Apple is going with a mixed strategy: it could release three episodes of a new season at once, and follow these with a new episode each week thereafter.

This would keep subscribers paying reoccurring fees over several months to watch the whole run of show, rather than just paying for one month, binge watching an entire season, then dropping the service — a common practice that plagues Netflix’s bottom line.

Forecasting Apple TV+ details

As mentioned, Apple will likely reveal tomorrow what its video service will cost and when it will become available. Those who just can’t wait should be happy to hear that an unconfirmed report indicates that the price will be $9.99 a month, and the launch is scheduled for November.

The first offerings are rumored to include The Morning Show, Steven Spielberg’s Amazing Stories, See staring Jason Momoa, Truth Be Told with Octavia Spencer, and a documentary series on luxury houses called Home.

Source: Bloomberg