You’ll need a subscription to enjoy to Apple TV+ when it lands later this year, but you may not need to purchase an Apple TV. The new video streaming service is also coming to Samsung Smart TVs.
Samsung became the first third party to confirm support for Apple TV+ this week. The announcement came during its IFA 2019 press conference in Berlin on Thursday.
The South Korean company did not confirm when Apple TV+ would be available — but it did confirm some features.
Apple TV+ won’t be exclusive to Apple devices
Apple TV+ will work with Bixby, Samsung’s own virtual assistant, allowing you to search for shows and movies using your voice. Content will also be integrated into Samsung’s Smart Guide.
We had wondered whether Apple TV+ would be exclusive to Apple’s own devices. But with the Apple TV app now available on third-party TV platforms, it makes sense to offer the service there, too.
After all, reaching as many people as possible means a higher number of subscribers — and that’s great for Apple.
Samsung an unlikely ally for Apple TV
Samsung was one of the first TV manufacturers to add support for the Apple TV app — alongside AirPlay 2 and HomeKit. LG and Vizio have also pledged their support.
It’s not yet clear whether Apple TV+ will also be available on LG and Vizio sets, but it’s likely you’ll be able to enjoy wherever the Apple TV app is available.
Apple TV+ is scheduled to make its debut later this year (we don’t have a more specific release date yet).