Consumers can’t wait for Apple Card to hit the market


Apple Card
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Photo: Apple

Interest in Apple Card is “remarkably high” as fans wait for it to hit the market.

A new survey indicates Apple’s next product will be a hit, with more than half of young respondents already aware of the card before it has been properly marketed.

Apple Card promises sweet rewards for Apple customers, daily cash back, and other awesome benefits you don’t get with most other credit cards. It’s even better than we first realized.

Apple hasn’t started marketing the card properly yet because it’s not quite available (although a small group have started testing it). There have been no TV commercials or big ad campaigns.

But despite this, a surprising number of people are already aware of Apple Card — and plan to bag one as soon as it debuts.

Half of young adults know about Apple Card

A survey carried out by J.D. Power, best known for its annual reports on customer satisfaction, reveals Apple Card is “poised to be a hit, despite lagging the industry leaders on rewards.”

An impressive 38% of the U.S. consumers surveyed are aware of Apple Card, and 35% of those are “somewhat” or “very likely” to apply for one when it makes its debut this summer.

Apple will be even more pleased with the figures among younger respondents aged 18 to 29 — 52% of whom said they are already aware of Apple Card.

Interest in Apple Card ‘remarkably high’

J.D. describes this as “remarkably high” interest in Apple Card, especially given the fact that Apple is yet to ramp up its marketing efforts. That won’t happen until the card is available.

J.D. also points out that the positive interest is despite Apple Card failing to meet some credit cards on certain benefits — such as sign-up bonuses.

Apple has rolled out a series of Apple Card videos since J.D.’s survey was carried out, and kicked off Apple Card testing with a small number of people.

Others consumers in the U.S. should be able to get their hands on the card later this month.


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