Eddy Cue, Apple’s point man on music, video and other service offerings, denies reports that he and Tim Cook are forcing the producers of Apple TV+ shows make them all squeaky clean and family friendly.
Instead, he says the intent is to create a broad array of offerings for its upcoming streaming video service, including ones for “mature adults.”
Apple TV+ is for everyone
A Wall Street Journal report last fall said Apple has a policy for this service that prohibited “gratuitous sex, profanity or violence.” Differences on the tone and direction of programs reportedly reached the point where several show runners resigned.
Cue denies that he and Apple CEO Tim Cook are sending producers and show runners notes — industry slang for instructions from TV executives to the creative staff
“There’s never been one note passed from us on scripts, that I can assure you. We leave the folks [alone] who know they’re doing,” Cue told British GQ in an interview.
The executive went on to lay out the goal of Apple TV. The company is “ultimately trying to create shows for everyone. So we have shows that are dedicated to small kids. And we have shows that are dedicated to mature adults. So we’re going to do a lot of different shows and what we’re going to do is hopefully create the best shows on TV.”
More about Apple TV+
This spring, Apple unveiled its upcoming streaming video service. During the unveiling, the company talked about high-profile shows like Stephen Spielberg’s Amazing Stories. And Jason Momoa will head up See, a sci-fi epic world-building drama in which everyone in the world is blind.
There are dozen more in production, though Cue said in a separate interview this week that his company intends to create the best shows, not the most.
Apple TV+ is scheduled to debut this fall.