Apple Music has undercut rival streaming services in India with even cheaper subscription prices.
The cost of an individual plan has fallen to the equivalent of $1.43 per month. Apple’s changes come just weeks after Spotify and YouTube Premium landed in India for the first time.
The cost of subscription services in India is already incredibly low — even for video. Netflix costs just 500 rupees ($7.22) per month, while Amazon Prime Video is a mere 129 rupees ($1.86) per month.
Now those who want to use Apple Music will pay even less.
Apple Music now even cheaper in India
Apple has permanently cut the price of an individual Apple Music subscription to just 99 rupees ($1.43) per month, while a family plan now costs just 149 rupees ($2.15), reports Indian Express.
Qualifying students get an even sweeter deal; they will pay just 49 rupees (71 cents) per month.
In comparison, the Spotify Premium plan in India is priced at 119 rupees per month, while access to YouTube Premium is 129 rupees.
Why is Apple Music so cheap in India?
You might be wondering why Apple fans in India pay significantly less for its music streaming service. Well, the tiny prices reflect much lower incomes in the country.
Electronics also tend to be much more affordable for the same reason. Entry-level handsets with cheaper price tags are hugely popular in India — as are mobile data plans.
But India is one of the most populous countries in the world — second only to China — with 1.3 billion citizens. That means there’s huge potential for the growth of streaming services.