Apple’s unorthodox PR blitz is a total genius move [Cult of Mac Magazine No. 289]

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Apple's PR blitz for new AirPods, iPads and iMacs was more than just surprising - it was brilliant!
Apple's PR blitz was more than just surprising - it was brilliant!
Cover: Leander Kahney/Cult of Mac

So. Many. New. Products. Who would have guessed Apple would roll out multiple hardware upgrades in the week prior to a big media event? Here’s why that was a total genius move!

Read all about the new iPads, iMacs and AirPods in this week’s free issue of Cult of Mac Magazine for iOS. Plus, you’ll find our latest how-tos and products reviews to help make your tech life easier.

Grab the mag now. Or go old-school and get all the posts in the links below.

What's the most exciting new Apple product? AirPods with a wireless charging case?
What’s the most exciting new Apple product? AirPods with a wireless charging case?
Photo: Apple

New iMacs should get people revved up.
New iMacs should get people revved up.
Photo: Apple
Nuke those tweets with Cardigan! Then get the rest of our weekly how-tos.
Nuke those tweets! Then get the rest of our weekly how-tos.
Photo: Pixabay/Pexels CC
OtterBox Symmetry Series 360 with 2018 iPad Pro
This iPad case has a surprise up its sleeve. Plus, more product reviews!
Photo: Ed Hardy/Cult of Mac