Hollywood stars tapped to attend Apple’s March event


Reese Witherspoon
Reese Witherspoon is playing a huge role in Apple's original content creation.
Photo: HBO

Some of the biggest names in Hollywood are coming to Silicon Valley for Apple’s first big event of 2019.

Apple is rumored to be planning a late March keynote where a slew of new services will be unveiled. To help with its pitch to customers, Apple reportedly asked some of the stars from its original TV shows to join the festivities.

Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director J.J. Abrams have reportedly been invited by Apple to attend its March 25 event. All four of them have at least one project in development at Apple. Witherspoon’s production company actually had two shows picked up by the company.

Apple’s TV streaming service will reportedly offer original content for free. There are dozens of shows in various stages of development right now. The service will also sell subscriptions to other channels like Starz, Showtime and maybe even HBO.

The March event also might see Apple unveil its news subscription service. Publishers are reportedly still negotiating revenue-split deals for that service. (Apple allegedly asked for a 50/50 split on revenues.) Customers would pay $10 per month for unlimited access to articles from some of the biggest names in news.

With the event more than a month away, there are still tons of details that could change. New hardware will reportedly be a no-show at the services-focused keynote. Earlier rumors claimed an iPad mini 5, updated cheap iPad and AirPods 2 would land in the first half of 2019. But those grand unveilings may have to wait while Apple cranks out its new service offerings.


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