Apple Buys Swedish Face-Recognition Firm | Cult of Mac

Apple Buys Swedish Face-Recognition Firm


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Apple has reportedly acquired all shares of the Swedish face-recognition firm Polar Rose. The company develops three software applications able to recognize faces in images.

The Cupertino, Calif. based company appears to be interested in two Polar Rose applications, Face Cloud and FaceLib, according to a Norwegian Mac site Mac 1. Speculation is that the software could be rolled into web apps, such as MobileMe. Apple already offers face recogntion in iPhoto.

In a hint why Apple is acquiring the Swedish software developer, the European company also makes an Android version of the facial-recognition applications. That version is not expected to have a long lifespan once Apple gains control.