The early-life of NBA superstar Kevin Durant is set to become the focus of Apple’s latest TV show project.
Apple reportedly ordered Durant’s “Swagger” TV show to series this week, adding the sports-based drama to its growing roster of TV shows as the company prepares to launch its original content package next year.
Based on the early life of Kevin Durant and his rise through the AAU youth basketball scene, Swagger sounds like it will be a lot like Friday Night Lights. Apple first signed a deal to develop the TV show back in February and is now going full steam ahead with production.
Reggie Rock Bythewood will serve as writer, director, executive producer, and showrunner, according to Variety. Bythewood co-wrote the screenplay for Notorious BIG biopic Notorious. Academy Award-winning producer Brian Grazer, who was behind Friday Night Lights, is set to join as an executive producer on the series. Imagine Television, Durant’s Thirty Five Ventures, and CBS Television Studios are all listed as producers on the project.
Kevin Durant currently plays for the Golden State Warriors in Apple’s backyard. He is a two-time NBA champion, nine-time NBA all-star and also won the MVP and rookie of the year awards. The fictionalized show will draw from Durant’s experience dealing with other players, their families and coaches who walk the fine line between dreams and ambition, and opportunism and corruption.
