The iPhone is in the hands and pockets of more than 80 percent of U.S. teens, according to a survey conducted by the investment firm Piper Jaffray.
Apple’s dominance among teens will continue to rise with 86 percent anticipating their next smartphone will be an iPhone, according to the Taking Stock with Teens survey.
The results of the iPhone survey were sent in a note to clients by Michael Olson, a copy of which was obtained and published by Philip Elmer-DeWitt on his blog, Apple 3.0.
Of the 8,500 respondents, 82 percent said they carry an iPhone. These results are the highest the iPhone has ever scored on the survey, according to Piper Jaffray’s Michael Olson.
The Apple Watch scored highest among the smartwatches worn by teens. Some 16 percent have an Apple Watch while 23 percent said they plan to get one.
Of course, every blog post by Elmer-Dewitt ends with a “My take” paragraph that provides a useful perspective.
“Piper Jaffray’s semi-annual Taking Stock with Teens survey tends to draw from well-heeled school districts and may not reflect the U.S. population as a whole,” he wrote. “But still.”
Source: Apple 3.0
David Pierini is a former newspaper writer and long-time photographer. Considered a luddite by most of his friends, they did not believe him when he broke the news that he would be writing for a technology website. He is fascinated by human nature and would love to cultivate stories about the people driving the tech bus. Reach out to him at [email protected].
