Jony Ive isn’t leaving Apple any time soon | Cult of Mac

Jony Ive isn’t leaving Apple any time soon


"Will design for food."
Photo: Apple

Apple design boss Jony Ive says he’s got plenty left to do at Apple that will keep him there for the foreseeable future.

Making an appearance at Wired’s 25th-anniversary party at the SFJazz Center in San Francisco, Jony Ive was interviewed on stage by Vogue Editor-in-Chief Anna Wintour. Ive was asked if he plans to move onto something else, like sailing the sea his yacht, to which Ive emphatically replied that he still has work to do.

“I’m actually feeling quite antsy and feeling like there’s an awful lot to do and an awful lot of opportunity, particularly just in the area of different expertise collaborating together,” Ive said, according to CNet. “The energy and vitality and sense of opportunity … it’s extraordinary and it’s very exciting. It’s a little heady because we’re trying to resolve what opportunities there are to pursue.”

Apple is currently rumored to be pursuing a number of new product ideas. Self-driving cars, augmented reality headsets, medical devices and other projects are supposedly in the works. Ive has recently been tasked with redesigning Apple’s retail stores.

Fighting device addiction

Device addition also came up during the interview. Apple added Screentime and a few other features in iOS 12 to give iPhone owners a better view of how much time they spend staring at their screens. Jony said device addiction itself isn’t the problem, but rather the way interactions need to become less transactional.

“It’s good to be connected,” he said. “The real issue is what you do with that connection. I think the nature of innovating is that you cannot predict all the consequences. In my experience, there have been surprising consequences — some fabulous and some less so.”

Other topics included Pinterest co-founder Evan Sharp who Ive sees as one of the next big star in tech. Ive also talked about Apple’s secrecy policy and noted that he thought it would be bizarre if Apple talked about projects that are only halfway finished.

“I’ve been doing this for long enough where I actually feel a responsibility to not confuse or add more noise about what’s being worked on because I know that sometimes it does not work out.”


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