iPhone XS Max vastly outsells smaller XS

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iPhone Xs
The iPhone XS Max is Apple's best selling model by a wide margin.
Photo: Apple

When it comes to iPhones, it appears bigger is much better. The iPhone XS series debuted on Friday, and a respected analyst reports the larger of the two is selling far, far better than its smaller sibling.

The analyst also reports that the new Apple Watch Series 4 is selling better than he expected.

iPhone XS Max is top bog

Everyone expected the larger of the two iPhone to be the more popular, but not by as wide a margin as is reportedly happening. Respected analyst Ming-Chi Kuo told investors in a note this morning that three or four iPhone XS Max units sell for every one iPhone XS model that’s purchased.

The XS Max is the largest smartphone Apple has ever offered, with a screen that’s 25 percent larger than the iPhone XS. And that’s clearly what customers want.

Kuo, an analyst with KeyBanc Capital Markets, also reports that most buyers are opting for 256GB of storage, rather than the 64GB or 512GB options. And gold and space grey are the more popular colors.

More analysts surprised by iPhone sales

Kuo wasn’t the only analyst to get a surprise this weekend. Jim Suva with Citi watched the excitement at Apple Stores this weekend and told investors this morning “Wow we did not expect this.”

The analyst went on to say “While a few days of observation falls short of a definite conclusion, we believe these initial findings will surprise investors to the upside as many expected the new devices to have widely expected features, minimal improvements, and a lukewarm reception.”

According to Suva, the iPhone XS Max with 512GB of storage is the most popular.

Apple Watch success

Ming-Chi Kuo thought that 18 million Apple Watch Series 4 models woul sell by the end of this year. After seeing strong demand on launch weekend, he’s raising his sales estimate to at least 18.5 million ands possibly as high as 19.5 million units.

Sources: SeekingAlpha, CNBC