As the entire world is watching hurricane Florence approaching the Carolinas, Apple is already reaching into its wallet to help with the relief efforts.
Apple CEO Tim Cook urged employees, first responders and anyone in the hurricane’s path to stay safe as the storm is set to hit North Carolina today. Cook also revealed his company just donated $1 million to the American Red Cross in anticipation of the needs of people affected by Florence.
The Carolinas are in our hearts. To our employees there, first responders and everyone in Hurricane Florence’s path, please stay safe. To help those affected, Apple is donating $1M to the Red Cross.
— Tim Cook (@tim_cook) September 14, 2018
Relief and rebuilding efforts for hurricane Florence are expected to costs well over $60 billion, so Apple’s donation is just a drop in the bucket for what will be needed. Experts predict Florence could be one of the 10 most expensive hurricanes in the history of the U.S.
Apple donated $5 million for relief efforts for hurricane Harvey and Irma around this time last year. The company also donated $1 million earlier this summer to help support victims affected by Northern California’s massive wildfires.