September iPod Event: Apple Announces New $49 iPod Shuffles

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Steve Jobs just preceded his announcement of a new Shuffle by acknowledging Apple’s failures with the last model. It is not a touchscreen. It’s a return to the previous generation, but even cheaper!

“Let’s start off with the shuffle… it was based on the idea that shuffling was a really good way to listen to music,” said Jobs. (No, it isn’t.)

He continued: “We removed the buttons and added VoiceOver and Playlists. People clearly miss the buttons.” (Well, yeah, because now they are part of the easily broken earbuds.

“So what are we going to do? The new iPod shuffle. It’s got buttons and VoiceOver and playlists. Of course it’s got the clip, and it’s got some great features. It’s small and wearable, it’s got those easy to use buttons, it’s got playlists, we’re adding Genius mixes, and, of course, VoiceOver.”

$49 for 2GB in four colors. Looks like the touchscreen is destined for the Nano!

[Image via GDGT]

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