Fashion designer John Galliano is known for making audiences gasp with the avant-garde footwear he sends marching down the runway.
But at a recent couture show in Paris, it was the way he combined the iPhone with futuristic stiletto boots and shoes that drew attention.
Some of his models at this week’s Paris Couture 2018 wore iPhones in ankle-high holsters as part of a “Neo-Digital” theme for an autumn-winter collection. A few male models wore iPhone holsters on their arms.
“A glimpse at the creative thinking behind our Autumn-Winter 2018 Artisinal Show designed by (Galliano),” read an Instagram post for luxury fashion house Maison Margiela, where Galliano serves as creative director. “He muses on the word ‘cool’ and shares his observations of Neo-Digital Natives and the influence of the digital landscape on him and his work.”
Galliano himself added the term “nomadic glamour.” The holster’s influence on the wearable tech space is negligible.
The viewer probably needed just a millisecond to say to themselves that the Galliano holster is no way to carry an iPhone. But the British designer likely never intended for the Apple Store to stock his unique iPhone carriers.
Much of what gets the attention of the press during fashion shows is the avant-garde or tongue-in-cheek designs that are never sold o meant for work, church or a trip to the grocery store.
Fashion editor Renaud Petit did a great job explaining to an often-confused public why fashion shows feature so many freaky, unwearable garments.
In an article for Medium last year, Petit explains that fashion designers are artists and the shows are the way they showcase creativity free from the constraints imposed by practical garments. It is also a way to show fabrics and technics.
“They actually aim at providing the public with an overall feel, a theme, a mood, an artist background and atmosphere of the collection that will be available on shelves,” he wrote. “This is actually why it is called a show and why it is not simply a range of products displayed on still mannequins.
“What you see there will later be translated into more wearable things.”
A pocket for the iPhone should do just fine.