Watch Apple’s hilarious nature mockumentary about nerd herds

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Self-deprecating humor rules in the Apple WWDC 2018 video about developers.
A little self-deprecating humor goes a long way in Apple's new video.
Photo: Apple

WWDC 2018 bug Cult of Mac Apple kicked off WWDC 2018 with what was perhaps the best damn video the company ever created.

Taking a page out of David Attenborough’s playbook, Apple crafted a hilarious nature mockumentary all about one of the world’s most extraordinary species — developers — making their annual journey to the great plains of WWDC.

Prepare to laugh your ass off at The Developer Migration!

Apple video: The Developer Migration

Apple video: Source Code

On the more heartwarming side of life, Apple also made a tear-jerker video about developers. Titled Source Code, it’s not funny like the other one, but it is surprisingly insightful.

Instead of asking developers to tell their own stories, Apple interviewed family members of some of the biggest app creators to get an intimate view of what it takes to make it big in the App Store.