Apple will adopt LG G7 display tech for 2018 LCD iPhone

By

LG G7 ThinQ with MLCD+ display
The LG G7 ThinQ’s MLCD+ display is brighter and more color accurate.
Photo: LG

Apple is expected adopt new LCD technology from the LG G7 ThinQ for one of three iPhone models set for release later this year.

The MLCD+ display will deliver increased brightness to what will surely be Apple’s most affordable smartphone to go on sale this fall. It will also offer a wider color gamut to match the iPhone X.

Apple will launch three new iPhone options this year — after it pushes out the refreshed iPhone SE — according to recent reports. We’re expecting an upgraded iPhone X, a larger iPhone X Plus, and a third model that will miss out on an OLED display to be more affordable.

But that doesn’t mean Apple will continue to use the inferior LCD technology iPhone owners have been forced to accept for years.

Apple will adopt MLCD+ displays for 2018

The more affordable iPhone, which is expected to offer a 6.1-inch screen, will adopt LG’s new MLCD+ technology, according to a report out of Korea citing supply chain sources.

Unlike traditional LCD displays, in which each pixel has three subpixels — red, green, and blue — that are all lit together to display white, the MLCD+ has a fourth pixel dedicated to white. This allows the display to get significantly brighter than other LCDs.

It also helps improve color accuracy, and yet, MLCD+ is more power efficient than its predecessors.

“Its color reproduction rate is 100% on the DCI-P3 basis which expresses delicate colors close to nature even on bright screens,” explains Business Korea. “At the same brightness, the G7 ThinQ consumes 30% less power compared to the previous G6 model loaded with an LCD display.”

2018 LCD iPhone to cost a lot less

Despite adopting this new display technology, it is believed this year’s LCD iPhone will be substantially more affordable than its siblings. Some analysts are expecting it to be priced between $700 and $800, which would make it at least $200 cheaper than iPhone X.