Olá! Apple Pay goes live in Brazil

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Apple Pay iPhone
Yet another reason to use Apple Pay.
Photo: Jim Merithew/Cult of Mac

Brazil has become the first South American country to get Apple Pay support.

Users can sign up for the service today by registering their Itaú Unibanco, MasterCard, or Visa credit and debit cards in the Wallet app.

Apple Pay hasn’t grown anywhere near as quickly as Apple hoped it would, despite being bigger than rival mobile payment services. One way Apple can change that is by making the service available in a greater number of markets.

Apple Pay lands in Brazil

Apple CEO Tim Cook promised during an earnings call in February that Apple Pay would be arriving in Brazil “in the coming months.” Now the service is live, accompanied by its own page on the Brazilian Apple website.

In addition to support for the usual MasterCard and Visa cards, Apple Pay in Brazil also supports Itaú Unibanco customers. Itaú Unibanco is the largest bank in Latin America, and the tenth largest bank in the world by market capitalization.

To get started with Apple Pay, simple open the Wallet app on your iPhone and add a compatible card. You can use the service on iPhone, iPad, Apple Watch, and compatible Macs.

Apple Pay under fire

Apple Pay’s arrival in Brazil comes just a day after Apple came under fire for nagging fans to use the service. Some are criticizing the company for persistent notifications in iOS, which one analyst has labeled “antitrust behavior.”