Apple’s Premium Headphones Go Back to the Drawing Board

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When Steve Jobs convened the “Let’s Rock” event to unveil the new iPod Nano in September, he made a point of whetting our appetites for premium in-ear headphones with remote and mic that were said, at the time, to be shipping in October. It’s now December and the Apple website still says “Coming Soon.”

Apple engineers were ordered to revise the design, which required Apple’s overseas contractors to retool their manufacturing process, resulting in the extended delay, according to sources cited by MacBloz on Monday.

The premium headphones, slated to retail for $79, are intended to compete with high-end audiophile headsets costing two and three times that amount from the likes of Bose and Sony, and according to the MacBlogz sources, that standard has not yet been achieved. On the other hand, it should be premature to rule out a splashy marketing deployment of the eagerly anticipated headphones just in time for last minute holiday shopping.

Via MacBlogz.

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10 responses to “Apple’s Premium Headphones Go Back to the Drawing Board”

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