Apple looks set to open a new office in Culver City, California, after HBO backed out of plans to take the lease. The new building, which features 128,000 square feet of space, is projected to open in late 2019 and could become the home of Apple’s original video efforts.
Located at at 8777 Washington Boulevard, the four-story complex includes office space as well as 4,500 square feet of ground-level retail space.
Culver City ‘excited’ for Apple’s arrival
The Real Deal was first to report that Apple was interested in the lease, while Variety received confirmation from Culver City mayor Thomas Small. “We were very excited about HBO,” Small said. “If anything, we’re more excited about Apple.”
Apple was reportedly eyeing another building in Culver City with 85,000 square feet of space, according to a report from back in October. The project is being developed by Hackman Capital Partners, which was also responsible for the headquarters of Beats, also in Culver City.
The Real Deal, citing sources familiar with the plans, claims Apple intends to occupy both buildings. It is widely believed that Culver City will become the home of Apple’s original video push, in which the company plans to invest $1 billion.
Apple focused on original video
It finally feels like Apple’s focus on original video is taking off. Although Carpool Karaoke was considered okay, Planet of the Apps was a flop — but Apple is set to be battling HBO for a new series from J.J. Abrams, while a comedy show starring Kristen Wiig is already in the bag.