Apple SEED is an official training app that you can’t download from the App Store. It’s designed to teach Apple Store employees and Authorized Resellers all they need to know about the company’s products and services.
Here’s a trick that lets you try out the SEED app on your own iPhone.
SEED — which is short for Sales Enablement, Education and Development — offers a large library of sales and technical resources for employees. It also provides users with the latest news and tips from Apple, and allows them to earn experience points and badges.
SEED is designed to ensure that anyone selling or servicing an Apple product knows exactly what they’re talking about. Apple says “anyone who works for Apple or an Apple-authorized reseller” can use SEED, but it’s not intended for the general public.
It’s easy to get your hands on the SEED app, however.
How to download the Apple SEED app
First, you need to ensure your device is running the latest iOS 11.2.5 beta. The trick doesn’t appear to work on previous versions of iOS. Next, follow the simple steps below.
- Create a free SEED account using the official website. You’ll need an Apple ID for this, and we recommend using one that you’re not all that worried about losing (just in case). During setup, choose a random Apple reseller nearby, then select the Trainer option.
- Using Safari on your iOS device, visit https://seedsales.apple.com/app/installPortal/#/install-app and download the SEED profile.
- Open Settings, then go to General > Profiles & Device Management > Apple Inc. and select the Trust option.
Apple SEED will be installed on your device and you’ll be able to login using the same Apple ID you just used to create your SEED account. Once inside, you’ll have access to all the resources, news, and more.
Enjoy it while you can
Apple designed SEED to be used exclusively by employees and partners, so it won’t be happy that this trick exists. It will surely find a way to block unofficial access before long, so it’s best you try out the SEED app now while you still can.