iPhone 8 sales mystery ends Nov. 2 | Cult of Mac

iPhone 8 sales mystery ends Nov. 2


This will be the first earnings report with iPhone 8 sales figures.
Photo: Ste Smith/Cult of Mac

Apple shareholders waiting to find out what iPhone 8 sales will mean for the company’s bottom line will have to wait one more month before getting the news.

On its investor portal this afternoon, Apple revealed that its Q4 2017 earnings report will come out November 2.

The big earnings report will come out just one day before the iPhone X finally becomes available in stores and ships to customers who preorder it. Apple’s earnings should also include early sales figures for the iPhone 8 and iPhone 8 Plus, which went on sale at the very end of Q4.

Analysts have been unsure how well the iPhone 8 is selling over the last few weeks. Lines outside of stores looked lackluster during the launch weekend. That may have been due to customers waiting for the iPhone X launch, or because most people opted to order their device online instead.

Apple CEO Tim Cook said he “couldn’t be happier” with the iPhone 8 launch when asked about it last month. KGI Securities analyst Ming-Chi Kuo also claimed that sales are a lot higher than most early reports indicated.

The call starts at 2 p.m. Pacific on Thursday, November 2. We’re sure to hear a lot of iPhone X supply questions at the end. Investors are expecting Apple to post revenues between $49 billion and $52 billion. Gross margin is projected to come in between 37.5 percent and 38 percent.