Tim Cook cracks top 3 of Vanity Fair’s ‘New Establishment’ list

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Tim Cook
Tim Cook at the iPhone 8 keynote.
Photo: Apple

Apple CEO Tim Cook ranks as one of the three most influential personalities in the world, according to Vanity Fair.

The fashion magazine published its annual “New Establishment” list today. While the top two spots did not change from last year’s rankings, Cook made a big leap from his No. 11 position in 2016 into the top 3.

Cook beat out Google co-founder Larry Page and Space X/Tesla chief Elon Musk, who came in fourth and fifth respectively. Amazon’s Jeff Bezos took the top spot, followed by Mark Zuckerberg in No. 2.

Praise for Cook was kept to a minimum in the short blurb on the CEO. Apple’s market cap of $800 billion is noted as his crowning achievement, as Apple inches closer to becoming the world’s first trillion-dollar company. There’s no mention of Cook’s activism and humanitarian work, even though he’s the probably the most politically and environmentally vocal CEO in the world.

Vanity Fair describes the New Establishment list as more than just a ranking of the most important people.

“[It] is not merely a catalogue of the most influential personalities who inhabit the rarefied realm where tech, entertainment, media, business, finance, and politics all meet. It is also a harbinger of what the world will look like during the next quarter-century—and the people who will dictate that future.”

Cook made his debut on the list back in 2011. He and Jony Ive were given the No. 4 spot as a duo holding down the Apple fort after Steve Jobs’ death.