Live blog: Apple unveils iPhone X, Apple Watch 3 and more

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With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to
With a photo of Steve Jobs in the background, Tim Cook talks about Apple's goal to "inspire the next generation of creators and innovators" in the new Steve Jobs Theater.
Photo: Apple

The wait for the iPhone X is nearly over.

Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.

Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!

Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:

September 12, 2017 12:33 pm PDT Lewis Wallace

And … that’s a wrap.

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September 12, 2017 12:33 pm PDT Lewis Wallace

Sorry, I passed out from laughing at your last joke, Charlie.

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September 12, 2017 12:06 pm PDT Charlie Sorrel

Not sure. Isn’t the AirPod shortage down to them being so small that the factory employees keep losing them? That won’t happen with a big iPhone, surely?

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September 12, 2017 12:05 pm PDT Lewis Wallace

If it’s anything like AirPods, virtually impossible.

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September 12, 2017 12:04 pm PDT Charlie Sorrel

I wonder how hard it’s going to be to get your hands on an iPhone X? They’re going to sell like crazy despite the higher price.

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September 12, 2017 12:03 pm PDT Lewis Wallace

You know what I’m excited about? That new A11 Bionic chip. The name’s stupid, but the specs are insane. After using the 10.5-inch iPad Pro — and being absolutely blown away by the performance — I can’t wait to get one of the new iPhones in my hands. Don’t know if I’ll wait for iPhone X or just jump in for an iPhone 8 Plus.

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September 12, 2017 12:00 pm PDT Charlie Sorrel

Scared your evil twin will uncover your adult photo stash, Buster?

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September 12, 2017 12:00 pm PDT Buster Hein

Yeah i’m not going to be buying the iPhone X. I’ll wait until they figure out how to put Touch ID under the display.

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September 12, 2017 12:00 pm PDT Charlie Sorrel

Nobody pays for their iPhones anyway. They’re subsidized up the wazooni.

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September 12, 2017 11:58 am PDT Charlie Sorrel

I dunno. I think Apple is doomed.

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September 12, 2017 11:58 am PDT Luke Dormehl

iPhone X does look pretty darn sweet. The price tag makes it something to really consider before you buy, though.

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September 12, 2017 11:58 am PDT Buster Hein

Some of the AR apps, specifically SkyGuide overlayed with the real sky has got me jazzed AF.

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September 12, 2017 11:57 am PDT Buster Hein

The new AirPower pad looks pretty cool. Better than any solution I’ve seen before. Bummer we have to wait until next year to get our hands on one.

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September 12, 2017 11:57 am PDT Charlie Sorrel

The new portrait lighting is killer. This is what happens when your camera has a super computer in it.

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September 12, 2017 11:56 am PDT Luke Dormehl

I’ve got to go with Craig Federighi’s animal impressions. If Apple ever tanks (which doesn’t seem likely) he’s got a great future as a child’s party entertainer.

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September 12, 2017 11:56 am PDT Charlie Sorrel

Craig’s animal impersonations.

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September 12, 2017 11:56 am PDT Luke Dormehl

So what was everyone’s favorite moment?

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September 12, 2017 11:56 am PDT Lewis Wallace

So, what was the most impressive thing?

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September 12, 2017 11:54 am PDT Lewis Wallace

Who says Apple doesn’t dig nostalgia? After talking about all the new products just unveiled, Cook says, “I think Steve would be really proud of them.”

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September 12, 2017 11:53 am PDT Lewis Wallace

And here’s Cook’s wrap-up. Apple Watch Series 3, Apple TV 4K, iPhone 8, iPhone X — “the most advanced iPhone we’ve ever made.”

“It really is the future of the smartphone,” he reiterates.

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September 12, 2017 11:53 am PDT Charlie Sorrel

I think that’s it.

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September 12, 2017 11:52 am PDT Luke Dormehl

Are we going to jump onto High Sierra now? How about HomePod? That “one more thing” can’t be it, can it?

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September 12, 2017 11:51 am PDT Lewis Wallace

“iPhone X,” Tim Cook returns to say, looking pretty pleased with Apple’s latest, greatest technological marvel. “This really is the future.” And here we go — another ad.

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September 12, 2017 11:51 am PDT Charlie Sorrel

I wonder how much the top-end version costs?

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September 12, 2017 11:50 am PDT Luke Dormehl

The $999+ rumors were correct. Shipping November 3.

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September 12, 2017 11:50 am PDT Lewis Wallace

iPhone X starts at $999. You can pre-order October 27, ships November 3. Get one if you can!

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September 12, 2017 11:50 am PDT Charlie Sorrel

Agreed. The lighting editor might be my favorite thing in the new iPhone.

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September 12, 2017 11:49 am PDT Lewis Wallace

I don’t know what to say about these rapid-fired product p0rn videos. So much information packed into the iPhone X video — plus Jony Ive as an Animoji. It’s a weird mix of sci-fi, tech specs and feel-good lifestyle imagery.

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September 12, 2017 11:49 am PDT Luke Dormehl

The new lighting editor in Portrait mode looks amazing, allowing users to choose between different types of studio lighting.

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September 12, 2017 11:47 am PDT Charlie Sorrel

Jony is winning his War on Buttons.

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September 12, 2017 11:47 am PDT Luke Dormehl

iPhone X has the most durable glass ever seen in a smartphone, apparently.

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September 12, 2017 11:46 am PDT Luke Dormehl

Is Jony Ive still a real person or a Futurama-style talking head in a jar?

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September 12, 2017 11:46 am PDT Buster Hein

AirPower charger won’t be out until next year though. That’s probably around when you’ll finally be able to find the iPhone X in stock

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September 12, 2017 11:46 am PDT Lewis Wallace

OMG it’s the disembodied voice of Jony Ive: “This is iPhone X.”

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September 12, 2017 11:45 am PDT Buster Hein

“We call it, AirPower!”

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September 12, 2017 11:44 am PDT Lewis Wallace

And here comes the Apple charging mat. It will charge iPhone X, iPhone 8, Apple Watch or AirPods (with optional new wireless charging case).

This is not possible with current standards, Schiller says, so Apple invented AirPower.

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September 12, 2017 11:43 am PDT Buster Hein

Battery Life has been bumped up by 2 hours over the iPhone 7. It also comes with wireless charging.

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September 12, 2017 11:43 am PDT Luke Dormehl

That’s like when Tim Cook talked about Poke-Man Go, isn’t it, Charlie?

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September 12, 2017 11:43 am PDT Lewis Wallace

I, for one, can’t wait to get my hands on an iPhone with the A11 Bionic chip. Aside from incredible performance boosts, Schiller says it offers two hours more battery life.

Wonder how long we’ll have to wait for the iPhone X? Will it ship at the same time as iPhone 8?

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September 12, 2017 11:42 am PDT Charlie Sorrel

Schiller calls selfies “Selfie photographs.”

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September 12, 2017 11:42 am PDT Buster Hein

iPhone X selfie game is on point. It supports Portrait Mode and Portrait Lighting.

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September 12, 2017 11:42 am PDT Luke Dormehl

I have to say there’s something pretty striking about the fox, Charlie.

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September 12, 2017 11:42 am PDT Lewis Wallace

The iPhone X camera is “tuned for AR applications,” Schiller says. The TrueDepth camera means selfies will be better — even Portrait Mode and Portrait Lighting, all through the front camera. “People are going to be blown away by the selfies you can take,” he says.”

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September 12, 2017 11:41 am PDT Charlie Sorrel

Which animal will you pick, Luke?

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September 12, 2017 11:41 am PDT Lewis Wallace

Dual 12-megapixel cameras, dual optical image stabilization, and quad-LED True Tone flash. What do you know — better photography than your crummy old iPhone 7.

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September 12, 2017 11:40 am PDT Buster Hein

iPhone X comes with the same camera sensors as the iPhone 8 Plus. Dual optical image stabilization. Only they’re vertically aligned for some reason. No explanation yet why.

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September 12, 2017 11:39 am PDT Luke Dormehl

Apple is selling me on animated emojis. Turns out it’s pretty good at these keynotes!

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September 12, 2017 11:39 am PDT Lewis Wallace

And Tim Cook as an Animoji alien saying “take me to your leader”? Double priceless!!

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September 12, 2017 11:38 am PDT Charlie Sorrel

Federighi’s animal impersonations are amazing.

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September 12, 2017 11:37 am PDT Lewis Wallace

And there’s the talking poo.

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September 12, 2017 11:37 am PDT Lewis Wallace

They definitely picked the right person to demonstrate the Animojis. Federighi’s mugging is priceless.

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September 12, 2017 11:36 am PDT Lewis Wallace

No more Face ID fails. Federighi is going to hammer home how well it does work after that initial glitch. The Snapchat masks he’s showing off look freaky, too.

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September 12, 2017 11:36 am PDT Buster Hein

These new controls are going to confuse the shit out of people at first I think.

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September 12, 2017 11:35 am PDT Charlie Sorrel

You swipe down Buster. Duh.

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September 12, 2017 11:35 am PDT Buster Hein

Oh ok. Control Center has been moved to the top. So what about notifications?

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September 12, 2017 11:35 am PDT Buster Hein

Swipe between apps by swiping at the bottom. That’s pretty nice.

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September 12, 2017 11:34 am PDT Buster Hein

Apple still hasn’t explained how you pull up Control Center on iPhone X now. Swipe up to go home. Swipe farther up to bring up multi-tasking. Swipe WAAAAAY up for Control Center?

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September 12, 2017 11:34 am PDT Lewis Wallace

That is inauspicious. Worked the second time, though!

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September 12, 2017 11:33 am PDT Buster Hein

So FaceID looks buggy still…

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September 12, 2017 11:33 am PDT Luke Dormehl

Ooh… Face ID backfires in a demo

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September 12, 2017 11:32 am PDT Lewis Wallace

Craig Federighi kinda looks like an Animoji, actually. So expressive!

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September 12, 2017 11:32 am PDT Lewis Wallace

Apple Messages will let you create super-expressive animated emojis to “share and express whatever you want to express to your family and friends,” Schiller says.

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September 12, 2017 11:32 am PDT Luke Dormehl

Can’t wait to send some animojis!

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September 12, 2017 11:31 am PDT Lewis Wallace

God help us. Animojis are a real thing.

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September 12, 2017 11:31 am PDT Buster Hein

But if you have an evil twin, you’re screwed.

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September 12, 2017 11:30 am PDT Luke Dormehl

Security of Touch ID is 1 in 50,000 in terms of a random member of the public being able to unlock your iPhone. With Face ID? 1 in 1 million. Wow! Oh, and it works with Apple Pay, of course.

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September 12, 2017 11:29 am PDT Luke Dormehl

Apple had top Hollywood mask makers build masks to prove that this couldn’t break Face ID.

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September 12, 2017 11:28 am PDT Lewis Wallace

They’ve enlisted Hollywood mask-makers to train Face ID so the tech won’t get fooled. (Try to rest easy, Buster.)

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September 12, 2017 11:28 am PDT Lewis Wallace

“Face ID learns your face,” Schiller says. “It learns who you are, and it adapts to you as your face changes over time…. It works at day, it works at night.”

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September 12, 2017 11:27 am PDT Lewis Wallace

A new A11 Bionic neural engine will process facial recognition. “Specialized hardware built for a set of machine learning algorithms,” says the Apple keynote screen. Schiller says it’s another example of the type of innovation only Apple can do.

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September 12, 2017 11:27 am PDT Luke Dormehl

Apple’s talking neural networks and machine learning. Things have come a long way.

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September 12, 2017 11:26 am PDT Lewis Wallace

TrueDepth camera system uses a load of tech to power Face ID: flood illuminator, infrared camera, front camera, dot projector, ambient light and proximity sensors. All that gets jammed into the top of the iPhone X (along with the speaker and microphone).

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September 12, 2017 11:26 am PDT Buster Hein

I sense so many potential problems with FaceID. Like what if your kid grabs your phone and holds it in front of your face to unlock it and buy shit?

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September 12, 2017 11:25 am PDT Lewis Wallace

Sure enough, it’s called “Face ID.” And Schiller calls it “the future of how we unlock our iPhones.”

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September 12, 2017 11:25 am PDT Luke Dormehl

And… here’s Face ID.

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September 12, 2017 11:24 am PDT Lewis Wallace

BTW, it’s pronounced “iPhone 10,” not “iPhone ex.”

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September 12, 2017 11:24 am PDT Luke Dormehl

How do you unlock the iPhone? We may be about to see Apple’s fabled facial recognition tech.

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September 12, 2017 11:24 am PDT Lewis Wallace

You can invoke Siri by voice or by touching the iPhone X’s enlarged side button.

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September 12, 2017 11:23 am PDT Lewis Wallace

The Home button is, indeed, dead. On iPhone X, when you want to go to the Home screen, you just swipe up from the bottom. “Once you do it for the first time, you know there’s never been a better way,” Schiller says. “So much nicer!”

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September 12, 2017 11:23 am PDT Luke Dormehl

How do you wake up the iPhone X? Just tap on the screen or raise it up. Swiping up from the bottom of the screen takes you back to the home screen.

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September 12, 2017 11:22 am PDT Lewis Wallace

Super Retina displays overcomes the deficiencies of traditional OLED displays, he says. It includes True Tone and 3D Touch. But the main thing is a smoother, more intuitive experience.

Tap the screen, and iPhone X wakes up.

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September 12, 2017 11:21 am PDT Lewis Wallace

iPhone X packs 458 ppi — the highest pixel density ever in an iPhone. The “first OLED display great enough to be in an iPhone,” Schiller says.

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September 12, 2017 11:20 am PDT Luke Dormehl

The Super Retina display is Apple’s name for OLED.

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September 12, 2017 11:20 am PDT Lewis Wallace

Glass front and back, wrapped by a surgical-grade stainless frame. It comes in space gray and silver. The all-new Super Retina display is “really quite a breakthrough,” Schiller says.

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September 12, 2017 11:19 am PDT Lewis Wallace

“It is all screen,” Schiller says of Phone X. And it’s “incredible to hold.”

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September 12, 2017 11:19 am PDT Luke Dormehl

Phil’s here to talk iPhone X!

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September 12, 2017 11:19 am PDT Lewis Wallace

The iPhone X is the result of years of development at Apple, says Cook. The first look is enticing! There’s that vertical camera. And here comes Phil Schiller to tell us all about it.

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September 12, 2017 11:18 am PDT Lewis Wallace

ONE MORE THING!!!

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September 12, 2017 11:17 am PDT Lewis Wallace

Here are the storage specs: iPhone 8 comes in 64GB or 256 GB, starting at $699. iPhone 8 Plus comes in same specs, starting $799. You can pre-order iPhone this Friday, and it will land in stores September 22. The final version of iOS 11 ships September 19.

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September 12, 2017 11:14 am PDT Lewis Wallace

Confirmed! iPhone 8 gets wireless charging! Great for bedside juicing, cafes and (best yet, Schiller says) in cars. iPhone 8 uses the Qi open wireless charging standard. Schiller says Apple is going to push new use cases for the tech.

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September 12, 2017 11:10 am PDT Buster Hein

Skyguide with AR looks sooooo dope! I’m stoked to take my iPhone camping now.

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September 12, 2017 11:08 am PDT Lewis Wallace

Video is getting better too — 4K, slow-mo, iPhone 8 is bumping up the specs on everything.

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September 12, 2017 11:07 am PDT Lewis Wallace

Now we get to see how iPhone 8 Plus’ Portrait Lighting mode works. It doesn’t use filters — the software is just assessing the lighting in the image, and adjusting it for best results. You can switch between the lighting settings in real time — and even change later if you want, Schiller says.

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September 12, 2017 11:05 am PDT Charlie Sorrel

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September 12, 2017 11:03 am PDT Lewis Wallace

Better performance, better camera, better everything in iPhone 8. Somebody gave Schiller too much coffee this morning!

Those pictures he’s showing are stunning, though. iPhone 8 Plus is going to make Portrait Mode even better, he says.

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September 12, 2017 11:01 am PDT Lewis Wallace

The iPhone 8’s A11 Bionic chip brings loads more power. Plus an Apple-designed GPU means iPhone 8 is going to be much, much faster than iPhone 7.

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September 12, 2017 11:00 am PDT Charlie Sorrel

Phil’s really rushing through the iPhone 8 specs. It’s almost like there’s something else to announce later…

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September 12, 2017 11:00 am PDT Lewis Wallace

The iPhone 8 and 8 Plus displays boast True Tone technology for the first time. They also have new speakers that are 25 percent louder than iPhone 7. Deeper bass, too.

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September 12, 2017 10:59 am PDT Charlie Sorrel

iPhone 8 sealed against dust and water, with the toughest glass ever in a smartphone, says Phil.

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September 12, 2017 10:59 am PDT Lewis Wallace

“iPhone 8! This is a huge step forward for iPhone,” Cook says, inviting Phil Schiller onto the stage.

“They improve on everything we love about iPhone,” Schiller says, confirming the glass front and back wrapped with an aluminum band. Note that the dual-lens camera is horizontal on the back, not vertical.

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September 12, 2017 10:58 am PDT Charlie Sorrel

The iPhone 8 name is official!

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September 12, 2017 10:57 am PDT Lewis Wallace

A decade of iPhone innovation brings us to this moment, Cook says. He’s getting a little bit worked up!

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September 12, 2017 10:56 am PDT Lewis Wallace

And now, for a short history of the iPhone and its amazing innovation.

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September 12, 2017 10:54 am PDT Killian Bell

Next up, iPhone! Hold onto your seats.

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September 12, 2017 10:54 am PDT Killian Bell

That’s a great price for a 4K movie player and an impressive games console.

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September 12, 2017 10:53 am PDT Buster Hein

The Apple TV 4K will cost $179. Ships on September 22

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September 12, 2017 10:51 am PDT Killian Bell

ThatGameCompany is demonstrating Sky, a beautiful title that lets you fly around above the clouds using one finger on the Siri remote.

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September 12, 2017 10:50 am PDT Killian Bell

“With the A10X Fusion chip, there’s so much more that the Apple TV can do,” Cue says. Apple is now inviting up game developer ThatGameCompany to showcase its new power.

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September 12, 2017 10:49 am PDT Lewis Wallace

I think getting live sports onto Apple TV might have been a very personal project for Cue. He sounds pretty excited about it.

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September 12, 2017 10:49 am PDT Killian Bell

Obviously you can turn off notifications and the live-stream popup if you want to.

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September 12, 2017 10:48 am PDT Buster Hein

Just tell Apple TV who your favorite teams are and the device will notify you when a game is on.

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September 12, 2017 10:48 am PDT Killian Bell

When your favorite team is playing, you’ll get notifications, and a stream will appear in the corner of the screen so you never miss another game. Live news is also coming.

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September 12, 2017 10:48 am PDT Killian Bell

Live sports are also on the way!

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September 12, 2017 10:48 am PDT Killian Bell

The TV app is coming to new countries, including Canada and the U.K., by the end of the year.

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September 12, 2017 10:47 am PDT Killian Bell

Amazon Prime Video will also streaming in 4K on Apple TV.

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September 12, 2017 10:47 am PDT Buster Hein

4K movies will cost the same on iTunes as HD movies. If you bought an HD movie it will be upgraded to 4K too at no cost.

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September 12, 2017 10:47 am PDT Killian Bell

If you bought an HD movie from iTunes that’s also available in 4K, you’ll get the upgrade at no extra cost! That’s awesome!

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September 12, 2017 10:46 am PDT Killian Bell

Apple has teamed up with a number of Hollywood studios to bring 4K movies to iTunes, including Universal and Warner Bros.

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September 12, 2017 10:46 am PDT Killian Bell

Apple TV 4K is powered by the same A10X Fusion chip found inside iPad Pro. CPU performance is twice as fast as Apple TV 4, and graphics are four times faster.

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September 12, 2017 10:46 am PDT Killian Bell

Fortunately, they’re a lot cheaper than they once were. And worth it!

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September 12, 2017 10:45 am PDT Buster Hein

This almost makes me want to buy a 4K TV. But not really…

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September 12, 2017 10:45 am PDT Killian Bell

Reminder: You’ll need a 4K TV with HDR support to enjoy all of this.

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September 12, 2017 10:44 am PDT Killian Bell

Obviously we don’t get a true experience on a computer monitor, but it still looks darn impressive.

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September 12, 2017 10:44 am PDT Buster Hein

All of the UI and beautiful screensavers have been remastered to take advantage of the HDR support. Those are my favorite feature on the Apple TV.

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September 12, 2017 10:44 am PDT Killian Bell

Apple TV 4K delivers the “highest picture quality ever,” Cue says. He’s now demonstrating it on an impressive 4K projector in Steve Jobs Theater.

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September 12, 2017 10:43 am PDT Buster Hein

Eddy Cue comes on stage wearing one of his classic California dad shirts. At least this time he took the time to button the cuffs.

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September 12, 2017 10:43 am PDT Killian Bell

Cue is showing off some super-sharp 4K images. He explains it’s not just about resolution, but also high-dynamic range. Yes, Apple TV 4K will support HDR video.

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September 12, 2017 10:43 am PDT Killian Bell

There are two technologies driving this “next evolution of the TV experience,” Cook says. Eddy Cue is up to tell us about them.

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September 12, 2017 10:42 am PDT Killian Bell

Apple TV 4K is its official name!

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September 12, 2017 10:42 am PDT Killian Bell

Cook is now building up to confirming of 4K streaming. “This will bring cinematic quality to everything you watch.”

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September 12, 2017 10:41 am PDT Killian Bell

Cook reminds us Apple was just awarded its second Emmy for Apple TV. “We’re really proud of the efforts we’ve made to improve the TV experience.”

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September 12, 2017 10:40 am PDT Killian Bell

Next up… Apple TV.

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September 12, 2017 10:40 am PDT Killian Bell

“This is a big moment for Apple Watch and we think your are going to love it,” Cook says.

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September 12, 2017 10:40 am PDT Charlie Sorrel

Man, that’s a pretty good ad!

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September 12, 2017 10:39 am PDT Killian Bell

Apple is now showcasing its new Series 3 ad, which focuses on all the things you can do with a cellular watch.

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September 12, 2017 10:39 am PDT Luke Dormehl

From 1,000 songs in your pocket to 40 million songs on your wrist is a helluva long way to come in 16 years.

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September 12, 2017 10:38 am PDT Killian Bell

Series 3 will be available on various carriers in many markets around the world. Pre-orders begin September 15 ahead of a launch of September 22.

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September 12, 2017 10:38 am PDT Killian Bell

Series 1 will stick around at a new price of $249.

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September 12, 2017 10:38 am PDT Killian Bell

Series 3 will ship with watchOS 4 pre-installed and the same all-day battery life you expect. There are two versions — with and without cellular — priced at $329 and $399 respectively.

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September 12, 2017 10:37 am PDT Killian Bell

Series 3 is available with all-new bands, and Apple is teaming up with Hermes again for fancy leather straps. Apple Watch Edition in ceramic is now available in grey, too.

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September 12, 2017 10:36 am PDT Killian Bell

Series 3’s microphone is incredibly impressive. Callers will hear you crystal clear, even though your wrist is two feet away from your face.

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September 12, 2017 10:36 am PDT Killian Bell

It was no different, Luke.

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September 12, 2017 10:36 am PDT Luke Dormehl

No-one thought it was stupid, Killian. Just that it was poorly implemented.

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September 12, 2017 10:34 am PDT Killian Bell

Remember when Samsung put a phone in a watch and everyone thought it was stupid? Huh.

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September 12, 2017 10:34 am PDT Killian Bell

Jeff is now placing a call on Apple Watch over the AT&T network — without an iPhone in sight.

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September 12, 2017 10:33 am PDT Killian Bell

The only difference is the rear crystal panel is .2mm (two sheets of paper) thicker than before.

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September 12, 2017 10:33 am PDT Killian Bell

Series 3, despite all the improvements, is the same size as Series 2.

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September 12, 2017 10:33 am PDT Killian Bell

The biggest challenge was adding cellular, Apple says, because Apple Watch was already “packed.” If it gets too big “it looks like a house arrest bracelet.” So Apple is using the Watch’s display as an antenna, alongside an electronic SIM.

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September 12, 2017 10:33 am PDT Luke Dormehl

The display itself is the antenna on the new Apple Watch. Pretty cool.

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September 12, 2017 10:32 am PDT Killian Bell

Apple is using a custom “W2” chip for better Wi-Fi and Bluetooth, with 50 percent more power efficiency. The device also has an altimeter built-in.

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September 12, 2017 10:31 am PDT Charlie Sorrel

It’s like the best ever iPod nano.

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September 12, 2017 10:31 am PDT Luke Dormehl

I’ve not been sold on Apple Watch up to now, but this definitely looks like a game changer. It’s no longer an iPhone accessory only.

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September 12, 2017 10:31 am PDT Killian Bell

Under the hood, Series 3 has a new dual-core processor with up to 70 percent more performance. “Siri is quicker than ever,” Apple says, and for the first time on Apple Watch, Siri can talk!

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September 12, 2017 10:31 am PDT Killian Bell

“The best device for staying active has all the music you need for staying active,” Apple says.

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September 12, 2017 10:30 am PDT Killian Bell

And yes, you can stream Apple Music through your Apple Watch to a pair of AirPods, so you have music on your run without an iPhone in your pocket.

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September 12, 2017 10:30 am PDT Killian Bell

You can take calls using just your Watch — using the same number you use for your iPhone — and Siri works just as normal. Maps will also work over cellular, alongside third-party apps like WeChat.

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September 12, 2017 10:29 am PDT Killian Bell

Yes, cellular is built into Series 3. The device looks the same, but now you can take it anywhere without your iPhone and continue to receive notifications and use apps.

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September 12, 2017 10:29 am PDT Luke Dormehl

Apple Watch confirmed to have cellular built in.

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September 12, 2017 10:28 am PDT Killian Bell

Based on the promotional video of a surfer taking a call, we can look forward to improved water-resistance and cellular connectivity!

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September 12, 2017 10:28 am PDT Luke Dormehl

Apple sure loves its atmospheric videos…

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September 12, 2017 10:28 am PDT Killian Bell

And now… Apple Watch Series 3!

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September 12, 2017 10:27 am PDT Killian Bell

watchOS 4 will be available, with all these features, on September 19.

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September 12, 2017 10:27 am PDT Killian Bell

Apple is launching the Apple Heart Study, which will use data from Apple Watch to analyze arrhythmia.

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September 12, 2017 10:27 am PDT Luke Dormehl

Jeff Williams is announcing the Apple Heart Study, in partnership with Stanford Medicine. This will focus on potential heart disorders.

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September 12, 2017 10:26 am PDT Killian Bell

It is also using the heart rate monitor to identify an elevated heart rate. You’ll get an alert if the rate is high for no apparent reason — like when you’re not active. It will also work to identify atrial defibrillation, a leading cause of stroke.

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September 12, 2017 10:25 am PDT Killian Bell

Apple says it is making better use of the Watch’s heart rate monitor with more advanced readings that include things like recovery and resting heart rate.

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September 12, 2017 10:24 am PDT Killian Bell

We’re getting a reminder of watchOS 4 features, like a redesigned Workout app with activities for swimmers.

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September 12, 2017 10:24 am PDT Killian Bell

“We have some great news about the future of Apple Watch,” Cook teases. Jeff is up now to tell us all about it.

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September 12, 2017 10:24 am PDT Luke Dormehl

And here’s Jeff Williams to talk the future of Apple Watch…

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September 12, 2017 10:23 am PDT Killian Bell

Just as Apple intended, the device is motivating people to keep fit. It’s helping people monitor health data for conditions like diabetes. It’s even saving people’s lives in situations where Siri is their only hope.

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September 12, 2017 10:22 am PDT Lewis Wallace

Apple keeps talking about wanting to get into original content for Apple Music and Apple TV. Well, it’s already an original content powerhouse: This Apple Watch testimonial is incredibly well-produced and surprisingly convincing. It’s a lot more compelling even than the 97 percent customer satisfaction rate stat.

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September 12, 2017 10:21 am PDT Killian Bell

Apple is showing us a video of Watch fans telling us how the wearable has changed their lives.

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September 12, 2017 10:19 am PDT Lewis Wallace

“Phenomenal growth” for Apple Watch, according to Cook. Now “Apple Watch is the No. 1 watch in the world!” Still no hard numbers, though.

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September 12, 2017 10:19 am PDT Buster Hein

Here come the new products! Apple Watch is up first

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September 12, 2017 10:18 am PDT Luke Dormehl

“Apple’s retail purpose is to enrich lives.” And, you know, to make a whole lot of money per square foot.

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September 12, 2017 10:17 am PDT Buster Hein

Sorry, Angela. I’m still going to call them Apple stores. And so will everyone else…

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September 12, 2017 10:16 am PDT Killian Bell

Can we skip to iPhone X now please? I have an appointment in the morning.

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September 12, 2017 10:16 am PDT Buster Hein

Come to Apple town squares and give us your money!

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September 12, 2017 10:15 am PDT Lewis Wallace

I did not expect a long discussion on how to shop (and learn) at an Apple “town square.” I guess when you’ve got a bazillion people watching, waiting to see the next iPhone, you take the opportunity to point out how fun it would be to buy stuff.

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September 12, 2017 10:15 am PDT Luke Dormehl

Angela Ahrendts says that the “creative pro” in Apple stores… err… Apple town squares is, to the liberal arts, what the Genius is to technology.

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September 12, 2017 10:12 am PDT Buster Hein

Apple retail is Apple’s largest products. Angela is going over the new details of the flagship stores. Most of the large ones feature a forum, spots for app developers, and more.

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September 12, 2017 10:12 am PDT Luke Dormehl

Apple stores are no longer called stores, they’re “town squares,” she says.

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September 12, 2017 10:11 am PDT Luke Dormehl

And here comes Angela Ahrendts, head of retail!

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September 12, 2017 10:10 am PDT Luke Dormehl

Visitor center will open this year, with an augmented reality section open to visitors.

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September 12, 2017 10:09 am PDT Buster Hein

Tim is going over the details of Apple Park and the Steve Jobs Theater. Employees will move in later this year. The park was converted from a sea of asphault into a huge green space with 9000 trees. It’s designed to be seamless with nature by bringing the outside in and powered by 100% renewable energy.

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September 12, 2017 10:07 am PDT Buster Hein

Before we get into the new products, Tim says he wants to talk about the damage caused by the hurricanes in Texas and Florida.

Apple is working with Hand in Hand as well as the Red Cross. The company is also making it easy for the Apple community to donate via the App Store and iTunes. Apple has already gave millions to the cause.

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September 12, 2017 10:06 am PDT Buster Hein

“Steve’s vision and passion live on here at Apple Park and everywhere at Apple. Today and always we honor him.”

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September 12, 2017 10:04 am PDT Luke Dormehl

Tim Cook’s voice is audibly cracking as he talks about Steve.

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September 12, 2017 10:04 am PDT Buster Hein

Heeeeeere’s Timmy!
“It was only fitting that Steve should open his theater.”

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September 12, 2017 10:03 am PDT Luke Dormehl

Really touching hearing Steve Jobs’ voice opening an Apple event again.

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September 12, 2017 9:58 am PDT Buster Hein

And here we go! Apple’s kicking thing off with a montage of footage of the Steve Jobs Theater with the Beatles playing.

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September 12, 2017 9:55 am PDT Luke Dormehl

Even when seemingly everything has been leaked ahead of time (damn you rogue Apple employee!), the buzz before these events is always exciting.

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September 12, 2017 9:54 am PDT Leander Kahney

The A11 chip in the iPhone 8 Plus is a beast!

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September 12, 2017 9:52 am PDT Buster Hein

Star Wars Episodes VII and IX director JJ Abrams is there hanging out with Steve Jobs’ wife. Jony Ive gave Abrams some ideas on Kylo Ren’s lightsaber

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September 12, 2017 9:51 am PDT Leander Kahney

Sounds like today’s event will have an 10th-anniversary vibe:

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September 12, 2017 9:50 am PDT Buster Hein

Only 10 minutes to go! The stoke level is at an all-time high!

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September 12, 2017 9:43 am PDT Buster Hein

What are the odds that Tim Cook comes out to ‘X Gon’ Give It To Ya’ blasting?

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September 12, 2017 9:41 am PDT Buster Hein

Hair Force One and Apple Watch boss Kevin Lynch are in the building. Both of them will likely get some stage time during today’s keynote for macOS and Apple Watch Series 3.

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September 12, 2017 9:38 am PDT Buster Hein

Apple is already training the press for a life of no buttons.

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September 12, 2017 9:34 am PDT Buster Hein

Official reviews on the $14,000 seats is that they’re totally comfy with lots of room. Power outlets are placed on the legs of the feet of the seats. But apparently, the plugs don’t actually work yet. Hope everyone brought some backup battery power…

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September 12, 2017 9:28 am PDT Buster Hein

You can watch today’s keynote on Apple TV, or in Safari on your Mac, iPhone or iPad. Just go to this address: https://www.apple.com/apple-events/september-2017/

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September 12, 2017 9:22 am PDT Buster Hein

Here’s the layout of the seats with the stage in the background. Just over 30 minutes to go!

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September 12, 2017 9:21 am PDT Buster Hein

Apple’s $14,000 seats actually don’t look all that fancy.

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September 12, 2017 9:21 am PDT Buster Hein

Members of the press are finally being allowed downstairs and into the theater

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September 12, 2017 9:20 am PDT Leander Kahney

Here’s Woz descending the SJT’s famous rotating elevator. The elevator rotates so that you enter and exit from the same door, even though you are facing in a different direction at the top and bottom.

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September 12, 2017 9:18 am PDT Leander Kahney

Mora Apple alum in the house! Here’s Avie Tevanian, boy genius largely responsible for development of OS X back in the day.

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September 12, 2017 9:17 am PDT Buster Hein

Woz is going down!

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September 12, 2017 9:14 am PDT Leander Kahney

CNet’s James Martin has some striking pictures of the new Steve Jobs Theater.

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September 12, 2017 9:00 am PDT Buster Hein

Jony Ive and Marc Newson, Apple’s fantastic designer duo — have just been spotted https://twitter.com/neilcybart/status/907634789619863552

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September 12, 2017 8:49 am PDT Buster Hein

Apple’s breakfast game is always on point!

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September 12, 2017 8:32 am PDT Buster Hein

Check out those sexy stairs!

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September 12, 2017 8:30 am PDT Buster Hein

Another view of the grounds of the Steve Jobs Theater and the space ship campus in the distance.

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September 12, 2017 8:27 am PDT Buster Hein

The roof of the Steve Jobs Theater is absolutely stunning. Apple says its made of a metallic carbon fiber and it’s all one piece.

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September 12, 2017 8:22 am PDT Buster Hein

Here’s a closer look at the rotating glass elevator Apple developed just for the theater. Wonder how many reporters can cram into it at once. I’m sure we’ll get some video of it in action in about an hour or so.

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September 12, 2017 8:18 am PDT Buster Hein

Steve Wozniak is at the keynote! Must be a pretty big day. Less than two hours to go until Tim Cook takes the stage

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September 12, 2017 7:07 am PDT Buster Hein

We’re about 3 hours away from showtime, but reporters are already starting to arrive at the Steve Jobs Theater. Here’s a little video of the venue.

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  • figures, Hooli must be doing the streaming because it’s not working.

    • it was 6 minutes late but its working now. Missed the intro. This is right off the apple site.

    • The feed keeps dying!