The wait for the iPhone X is nearly over.
Today at 10 a.m. Pacific in Apple Park’s shiny new Steve Jobs Theater, the most futuristic smartphone to ever come out of Cupertino will finally be unveiled. Over a year’s worth of rumors have led to this moment. Even though there’s almost nothing we don’t know about the new smartphone, anticipation is still off the charts for Apple’s $1,000 iPhone.
Cult of Mac will be right here live-blogging all the action with up-to-the minute analysis and insight. We’ll break down all the new features and surprises. The iPhone X won’t be the only star of today’s show, either: We’re expecting a new Apple Watch, updated Apple TV and much more!
Tim Cook and Co. are set to hit the stage soon, so grab some popcorn and come join the party below:
And … that’s a wrap.
Sorry, I passed out from laughing at your last joke, Charlie.
Not sure. Isn’t the AirPod shortage down to them being so small that the factory employees keep losing them? That won’t happen with a big iPhone, surely?
If it’s anything like AirPods, virtually impossible.
I wonder how hard it’s going to be to get your hands on an iPhone X? They’re going to sell like crazy despite the higher price.
You know what I’m excited about? That new A11 Bionic chip. The name’s stupid, but the specs are insane. After using the 10.5-inch iPad Pro — and being absolutely blown away by the performance — I can’t wait to get one of the new iPhones in my hands. Don’t know if I’ll wait for iPhone X or just jump in for an iPhone 8 Plus.
Scared your evil twin will uncover your adult photo stash, Buster?
Yeah i’m not going to be buying the iPhone X. I’ll wait until they figure out how to put Touch ID under the display.
Nobody pays for their iPhones anyway. They’re subsidized up the wazooni.
I dunno. I think Apple is doomed.
iPhone X does look pretty darn sweet. The price tag makes it something to really consider before you buy, though.
Some of the AR apps, specifically SkyGuide overlayed with the real sky has got me jazzed AF.
The new AirPower pad looks pretty cool. Better than any solution I’ve seen before. Bummer we have to wait until next year to get our hands on one.
The new portrait lighting is killer. This is what happens when your camera has a super computer in it.
I’ve got to go with Craig Federighi’s animal impressions. If Apple ever tanks (which doesn’t seem likely) he’s got a great future as a child’s party entertainer.
Craig’s animal impersonations.
So what was everyone’s favorite moment?
So, what was the most impressive thing?
Who says Apple doesn’t dig nostalgia? After talking about all the new products just unveiled, Cook says, “I think Steve would be really proud of them.”
And here’s Cook’s wrap-up. Apple Watch Series 3, Apple TV 4K, iPhone 8, iPhone X — “the most advanced iPhone we’ve ever made.”
“It really is the future of the smartphone,” he reiterates.
I think that’s it.
Are we going to jump onto High Sierra now? How about HomePod? That “one more thing” can’t be it, can it?
“iPhone X,” Tim Cook returns to say, looking pretty pleased with Apple’s latest, greatest technological marvel. “This really is the future.” And here we go — another ad.
I wonder how much the top-end version costs?
The $999+ rumors were correct. Shipping November 3.
iPhone X starts at $999. You can pre-order October 27, ships November 3. Get one if you can!
Agreed. The lighting editor might be my favorite thing in the new iPhone.
I don’t know what to say about these rapid-fired product p0rn videos. So much information packed into the iPhone X video — plus Jony Ive as an Animoji. It’s a weird mix of sci-fi, tech specs and feel-good lifestyle imagery.
The new lighting editor in Portrait mode looks amazing, allowing users to choose between different types of studio lighting.
Jony is winning his War on Buttons.
iPhone X has the most durable glass ever seen in a smartphone, apparently.
Is Jony Ive still a real person or a Futurama-style talking head in a jar?
AirPower charger won’t be out until next year though. That’s probably around when you’ll finally be able to find the iPhone X in stock
OMG it’s the disembodied voice of Jony Ive: “This is iPhone X.”
“We call it, AirPower!”
And here comes the Apple charging mat. It will charge iPhone X, iPhone 8, Apple Watch or AirPods (with optional new wireless charging case).
This is not possible with current standards, Schiller says, so Apple invented AirPower.
Battery Life has been bumped up by 2 hours over the iPhone 7. It also comes with wireless charging.
That’s like when Tim Cook talked about Poke-Man Go, isn’t it, Charlie?
I, for one, can’t wait to get my hands on an iPhone with the A11 Bionic chip. Aside from incredible performance boosts, Schiller says it offers two hours more battery life.
Wonder how long we’ll have to wait for the iPhone X? Will it ship at the same time as iPhone 8?
Schiller calls selfies “Selfie photographs.”
iPhone X selfie game is on point. It supports Portrait Mode and Portrait Lighting.
I have to say there’s something pretty striking about the fox, Charlie.
The iPhone X camera is “tuned for AR applications,” Schiller says. The TrueDepth camera means selfies will be better — even Portrait Mode and Portrait Lighting, all through the front camera. “People are going to be blown away by the selfies you can take,” he says.”
Which animal will you pick, Luke?
Dual 12-megapixel cameras, dual optical image stabilization, and quad-LED True Tone flash. What do you know — better photography than your crummy old iPhone 7.
iPhone X comes with the same camera sensors as the iPhone 8 Plus. Dual optical image stabilization. Only they’re vertically aligned for some reason. No explanation yet why.
Apple is selling me on animated emojis. Turns out it’s pretty good at these keynotes!
And Tim Cook as an Animoji alien saying “take me to your leader”? Double priceless!!
Federighi’s animal impersonations are amazing.
And there’s the talking poo.
They definitely picked the right person to demonstrate the Animojis. Federighi’s mugging is priceless.
No more Face ID fails. Federighi is going to hammer home how well it does work after that initial glitch. The Snapchat masks he’s showing off look freaky, too.
These new controls are going to confuse the shit out of people at first I think.
You swipe down Buster. Duh.
Oh ok. Control Center has been moved to the top. So what about notifications?
Swipe between apps by swiping at the bottom. That’s pretty nice.
Apple still hasn’t explained how you pull up Control Center on iPhone X now. Swipe up to go home. Swipe farther up to bring up multi-tasking. Swipe WAAAAAY up for Control Center?
That is inauspicious. Worked the second time, though!
So FaceID looks buggy still…
Ooh… Face ID backfires in a demo
Craig Federighi kinda looks like an Animoji, actually. So expressive!
Apple Messages will let you create super-expressive animated emojis to “share and express whatever you want to express to your family and friends,” Schiller says.
Can’t wait to send some animojis!
God help us. Animojis are a real thing.
But if you have an evil twin, you’re screwed.
Security of Touch ID is 1 in 50,000 in terms of a random member of the public being able to unlock your iPhone. With Face ID? 1 in 1 million. Wow! Oh, and it works with Apple Pay, of course.
Apple had top Hollywood mask makers build masks to prove that this couldn’t break Face ID.
They’ve enlisted Hollywood mask-makers to train Face ID so the tech won’t get fooled. (Try to rest easy, Buster.)
“Face ID learns your face,” Schiller says. “It learns who you are, and it adapts to you as your face changes over time…. It works at day, it works at night.”
A new A11 Bionic neural engine will process facial recognition. “Specialized hardware built for a set of machine learning algorithms,” says the Apple keynote screen. Schiller says it’s another example of the type of innovation only Apple can do.
Apple’s talking neural networks and machine learning. Things have come a long way.
TrueDepth camera system uses a load of tech to power Face ID: flood illuminator, infrared camera, front camera, dot projector, ambient light and proximity sensors. All that gets jammed into the top of the iPhone X (along with the speaker and microphone).
I sense so many potential problems with FaceID. Like what if your kid grabs your phone and holds it in front of your face to unlock it and buy shit?
Sure enough, it’s called “Face ID.” And Schiller calls it “the future of how we unlock our iPhones.”
And… here’s Face ID.
BTW, it’s pronounced “iPhone 10,” not “iPhone ex.”
How do you unlock the iPhone? We may be about to see Apple’s fabled facial recognition tech.
You can invoke Siri by voice or by touching the iPhone X’s enlarged side button.
The Home button is, indeed, dead. On iPhone X, when you want to go to the Home screen, you just swipe up from the bottom. “Once you do it for the first time, you know there’s never been a better way,” Schiller says. “So much nicer!”
How do you wake up the iPhone X? Just tap on the screen or raise it up. Swiping up from the bottom of the screen takes you back to the home screen.
Super Retina displays overcomes the deficiencies of traditional OLED displays, he says. It includes True Tone and 3D Touch. But the main thing is a smoother, more intuitive experience.
Tap the screen, and iPhone X wakes up.
iPhone X packs 458 ppi — the highest pixel density ever in an iPhone. The “first OLED display great enough to be in an iPhone,” Schiller says.
The Super Retina display is Apple’s name for OLED.
Glass front and back, wrapped by a surgical-grade stainless frame. It comes in space gray and silver. The all-new Super Retina display is “really quite a breakthrough,” Schiller says.
“It is all screen,” Schiller says of Phone X. And it’s “incredible to hold.”
Phil’s here to talk iPhone X!
The iPhone X is the result of years of development at Apple, says Cook. The first look is enticing! There’s that vertical camera. And here comes Phil Schiller to tell us all about it.
ONE MORE THING!!!
Here are the storage specs: iPhone 8 comes in 64GB or 256 GB, starting at $699. iPhone 8 Plus comes in same specs, starting $799. You can pre-order iPhone this Friday, and it will land in stores September 22. The final version of iOS 11 ships September 19.
Confirmed! iPhone 8 gets wireless charging! Great for bedside juicing, cafes and (best yet, Schiller says) in cars. iPhone 8 uses the Qi open wireless charging standard. Schiller says Apple is going to push new use cases for the tech.
Skyguide with AR looks sooooo dope! I’m stoked to take my iPhone camping now.
Video is getting better too — 4K, slow-mo, iPhone 8 is bumping up the specs on everything.
Now we get to see how iPhone 8 Plus’ Portrait Lighting mode works. It doesn’t use filters — the software is just assessing the lighting in the image, and adjusting it for best results. You can switch between the lighting settings in real time — and even change later if you want, Schiller says.
Better performance, better camera, better everything in iPhone 8. Somebody gave Schiller too much coffee this morning!
Those pictures he’s showing are stunning, though. iPhone 8 Plus is going to make Portrait Mode even better, he says.
The iPhone 8’s A11 Bionic chip brings loads more power. Plus an Apple-designed GPU means iPhone 8 is going to be much, much faster than iPhone 7.
Phil’s really rushing through the iPhone 8 specs. It’s almost like there’s something else to announce later…
The iPhone 8 and 8 Plus displays boast True Tone technology for the first time. They also have new speakers that are 25 percent louder than iPhone 7. Deeper bass, too.
iPhone 8 sealed against dust and water, with the toughest glass ever in a smartphone, says Phil.
“iPhone 8! This is a huge step forward for iPhone,” Cook says, inviting Phil Schiller onto the stage.
“They improve on everything we love about iPhone,” Schiller says, confirming the glass front and back wrapped with an aluminum band. Note that the dual-lens camera is horizontal on the back, not vertical.
The iPhone 8 name is official!
A decade of iPhone innovation brings us to this moment, Cook says. He’s getting a little bit worked up!
And now, for a short history of the iPhone and its amazing innovation.
Next up, iPhone! Hold onto your seats.
That’s a great price for a 4K movie player and an impressive games console.
The Apple TV 4K will cost $179. Ships on September 22
ThatGameCompany is demonstrating Sky, a beautiful title that lets you fly around above the clouds using one finger on the Siri remote.
“With the A10X Fusion chip, there’s so much more that the Apple TV can do,” Cue says. Apple is now inviting up game developer ThatGameCompany to showcase its new power.
I think getting live sports onto Apple TV might have been a very personal project for Cue. He sounds pretty excited about it.
Obviously you can turn off notifications and the live-stream popup if you want to.
Just tell Apple TV who your favorite teams are and the device will notify you when a game is on.
When your favorite team is playing, you’ll get notifications, and a stream will appear in the corner of the screen so you never miss another game. Live news is also coming.
Live sports are also on the way!
The TV app is coming to new countries, including Canada and the U.K., by the end of the year.
Amazon Prime Video will also streaming in 4K on Apple TV.
4K movies will cost the same on iTunes as HD movies. If you bought an HD movie it will be upgraded to 4K too at no cost.
If you bought an HD movie from iTunes that’s also available in 4K, you’ll get the upgrade at no extra cost! That’s awesome!
Apple has teamed up with a number of Hollywood studios to bring 4K movies to iTunes, including Universal and Warner Bros.
Apple TV 4K is powered by the same A10X Fusion chip found inside iPad Pro. CPU performance is twice as fast as Apple TV 4, and graphics are four times faster.
Fortunately, they’re a lot cheaper than they once were. And worth it!
This almost makes me want to buy a 4K TV. But not really…
Reminder: You’ll need a 4K TV with HDR support to enjoy all of this.
Obviously we don’t get a true experience on a computer monitor, but it still looks darn impressive.
All of the UI and beautiful screensavers have been remastered to take advantage of the HDR support. Those are my favorite feature on the Apple TV.
Apple TV 4K delivers the “highest picture quality ever,” Cue says. He’s now demonstrating it on an impressive 4K projector in Steve Jobs Theater.
Eddy Cue comes on stage wearing one of his classic California dad shirts. At least this time he took the time to button the cuffs.
Cue is showing off some super-sharp 4K images. He explains it’s not just about resolution, but also high-dynamic range. Yes, Apple TV 4K will support HDR video.
There are two technologies driving this “next evolution of the TV experience,” Cook says. Eddy Cue is up to tell us about them.
Apple TV 4K is its official name!
Cook is now building up to confirming of 4K streaming. “This will bring cinematic quality to everything you watch.”
Cook reminds us Apple was just awarded its second Emmy for Apple TV. “We’re really proud of the efforts we’ve made to improve the TV experience.”
Next up… Apple TV.
“This is a big moment for Apple Watch and we think your are going to love it,” Cook says.
Man, that’s a pretty good ad!
Apple is now showcasing its new Series 3 ad, which focuses on all the things you can do with a cellular watch.
From 1,000 songs in your pocket to 40 million songs on your wrist is a helluva long way to come in 16 years.
Series 3 will be available on various carriers in many markets around the world. Pre-orders begin September 15 ahead of a launch of September 22.
Series 1 will stick around at a new price of $249.
Series 3 will ship with watchOS 4 pre-installed and the same all-day battery life you expect. There are two versions — with and without cellular — priced at $329 and $399 respectively.
Series 3 is available with all-new bands, and Apple is teaming up with Hermes again for fancy leather straps. Apple Watch Edition in ceramic is now available in grey, too.
Series 3’s microphone is incredibly impressive. Callers will hear you crystal clear, even though your wrist is two feet away from your face.
It was no different, Luke.
No-one thought it was stupid, Killian. Just that it was poorly implemented.
Remember when Samsung put a phone in a watch and everyone thought it was stupid? Huh.
Jeff is now placing a call on Apple Watch over the AT&T network — without an iPhone in sight.
The only difference is the rear crystal panel is .2mm (two sheets of paper) thicker than before.
Series 3, despite all the improvements, is the same size as Series 2.
The biggest challenge was adding cellular, Apple says, because Apple Watch was already “packed.” If it gets too big “it looks like a house arrest bracelet.” So Apple is using the Watch’s display as an antenna, alongside an electronic SIM.
The display itself is the antenna on the new Apple Watch. Pretty cool.
Apple is using a custom “W2” chip for better Wi-Fi and Bluetooth, with 50 percent more power efficiency. The device also has an altimeter built-in.
It’s like the best ever iPod nano.
I’ve not been sold on Apple Watch up to now, but this definitely looks like a game changer. It’s no longer an iPhone accessory only.
Under the hood, Series 3 has a new dual-core processor with up to 70 percent more performance. “Siri is quicker than ever,” Apple says, and for the first time on Apple Watch, Siri can talk!
“The best device for staying active has all the music you need for staying active,” Apple says.
And yes, you can stream Apple Music through your Apple Watch to a pair of AirPods, so you have music on your run without an iPhone in your pocket.
You can take calls using just your Watch — using the same number you use for your iPhone — and Siri works just as normal. Maps will also work over cellular, alongside third-party apps like WeChat.
Yes, cellular is built into Series 3. The device looks the same, but now you can take it anywhere without your iPhone and continue to receive notifications and use apps.
Apple Watch confirmed to have cellular built in.
Based on the promotional video of a surfer taking a call, we can look forward to improved water-resistance and cellular connectivity!
Apple sure loves its atmospheric videos…
And now… Apple Watch Series 3!
watchOS 4 will be available, with all these features, on September 19.
Apple is launching the Apple Heart Study, which will use data from Apple Watch to analyze arrhythmia.
Jeff Williams is announcing the Apple Heart Study, in partnership with Stanford Medicine. This will focus on potential heart disorders.
It is also using the heart rate monitor to identify an elevated heart rate. You’ll get an alert if the rate is high for no apparent reason — like when you’re not active. It will also work to identify atrial defibrillation, a leading cause of stroke.
Apple says it is making better use of the Watch’s heart rate monitor with more advanced readings that include things like recovery and resting heart rate.
We’re getting a reminder of watchOS 4 features, like a redesigned Workout app with activities for swimmers.
“We have some great news about the future of Apple Watch,” Cook teases. Jeff is up now to tell us all about it.
And here’s Jeff Williams to talk the future of Apple Watch…
Just as Apple intended, the device is motivating people to keep fit. It’s helping people monitor health data for conditions like diabetes. It’s even saving people’s lives in situations where Siri is their only hope.
Apple keeps talking about wanting to get into original content for Apple Music and Apple TV. Well, it’s already an original content powerhouse: This Apple Watch testimonial is incredibly well-produced and surprisingly convincing. It’s a lot more compelling even than the 97 percent customer satisfaction rate stat.
Apple is showing us a video of Watch fans telling us how the wearable has changed their lives.
“Phenomenal growth” for Apple Watch, according to Cook. Now “Apple Watch is the No. 1 watch in the world!” Still no hard numbers, though.
Here come the new products! Apple Watch is up first
“Apple’s retail purpose is to enrich lives.” And, you know, to make a whole lot of money per square foot.
Sorry, Angela. I’m still going to call them Apple stores. And so will everyone else…
Can we skip to iPhone X now please? I have an appointment in the morning.
Come to Apple town squares and give us your money!
I did not expect a long discussion on how to shop (and learn) at an Apple “town square.” I guess when you’ve got a bazillion people watching, waiting to see the next iPhone, you take the opportunity to point out how fun it would be to buy stuff.
Angela Ahrendts says that the “creative pro” in Apple stores… err… Apple town squares is, to the liberal arts, what the Genius is to technology.
Apple retail is Apple’s largest products. Angela is going over the new details of the flagship stores. Most of the large ones feature a forum, spots for app developers, and more.
Apple stores are no longer called stores, they’re “town squares,” she says.
And here comes Angela Ahrendts, head of retail!
Visitor center will open this year, with an augmented reality section open to visitors.
Tim is going over the details of Apple Park and the Steve Jobs Theater. Employees will move in later this year. The park was converted from a sea of asphault into a huge green space with 9000 trees. It’s designed to be seamless with nature by bringing the outside in and powered by 100% renewable energy.
Before we get into the new products, Tim says he wants to talk about the damage caused by the hurricanes in Texas and Florida.
Apple is working with Hand in Hand as well as the Red Cross. The company is also making it easy for the Apple community to donate via the App Store and iTunes. Apple has already gave millions to the cause.
“Steve’s vision and passion live on here at Apple Park and everywhere at Apple. Today and always we honor him.”
Tim Cook’s voice is audibly cracking as he talks about Steve.
“It was only fitting that Steve should open his theater.”
Really touching hearing Steve Jobs’ voice opening an Apple event again.
And here we go! Apple’s kicking thing off with a montage of footage of the Steve Jobs Theater with the Beatles playing.
Even when seemingly everything has been leaked ahead of time (damn you rogue Apple employee!), the buzz before these events is always exciting.
Star Wars Episodes VII and IX director JJ Abrams is there hanging out with Steve Jobs’ wife. Jony Ive gave Abrams some ideas on Kylo Ren’s lightsaber
Just walked past Laurene Powell-Jobs and JJ Abrams, no big deal.
— John Gruber (@gruber) September 12, 2017
Only 10 minutes to go! The stoke level is at an all-time high!
What are the odds that Tim Cook comes out to ‘X Gon’ Give It To Ya’ blasting?
Official reviews on the $14,000 seats is that they’re totally comfy with lots of room. Power outlets are placed on the legs of the feet of the seats. But apparently, the plugs don’t actually work yet. Hope everyone brought some backup battery power…
Review of a Steve Jobs Theater seat: comfy, plush, new and plenty of foot room. And pull down arm rests! pic.twitter.com/9wCZGepQPF
— Matthew Panzarino (@panzer) September 12, 2017
You can watch today’s keynote on Apple TV, or in Safari on your Mac, iPhone or iPad. Just go to this address: https://www.apple.com/apple-events/september-2017/
Here’s Woz descending the SJT’s famous rotating elevator. The elevator rotates so that you enter and exit from the same door, even though you are facing in a different direction at the top and bottom.
— Lance Ulanoff (@LanceUlanoff) September 12, 2017
Jony Ive and Marc Newson, Apple’s fantastic designer duo — have just been spotted https://twitter.com/neilcybart/status/907634789619863552
Here’s a closer look at the rotating glass elevator Apple developed just for the theater. Wonder how many reporters can cram into it at once. I’m sure we’ll get some video of it in action in about an hour or so.
— James Martin (@Jamesco) September 12, 2017