Apple TV will deliver super-sharp 4K streaming next month


Apple TV
Ultra HD is finally coming to Apple TV.
Photo: Jim Merithew/Cult of Mac

Apple TV is expected to get a major upgrade this September. Sources familiar with Apple’s plans say the set-top box will finally deliver 4K video streaming with support for HDR, and a greater focus on live television content like news and sports.

We’ve been waiting a long time for Apple TV to offer 4K video support, which is already available from rival devices like the Amazon Fire TV and Google Chromecast Ultra. As the cost of 4K televisions declines rapidly, it’s a feature an increasing number of consumers want.

According to Bloomberg, which cites people familiar with Apple’s plans, the company will finally deliver a new Apple TV with 4K support this September. It will be unveiled alongside the next-generation iPhone and Apple Watch lineups.

“The updated box, to be revealed alongside new iPhone and Apple Watch models at an event in September, will run a faster processor capable of streaming the higher-resolution 4K content, said the people, who asked not to be identified because the plans aren’t yet public.”

In addition to 4K, which is double the resolution of 1080p, the new Apple TV is expected to support high-dynamic range (HDR) content. This greatly improves image quality by making blacks blacker and brighter colors more vivid.

Apple is also said to be testing a new version of its TV app for the device, which will have a greater focus on live content. It will have the ability to aggregate live shows from supported tvOS apps, making it easier for users to find shows that are currently streaming.

Apple is in talks with studios and content holders who already support Apple TV about bringing 4K movies and TV shows to iTunes. Many, including Amazon, Netflix, and Vevo, already offer 4K video on other platforms.

It’s thought Apple will also offer its own shows, like Carpool Karaoke and Planet of the Apps, in 4K later.

According to recent rumors, Apple’s big September event could be held on September 12. The new Apple TV could go on sale that day, but we’ll likely have to wait until September 22 to get our hands on the new iPhone and Apple Watch offerings.


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