Apple acquired Beats a few years after co-founder Steve Jobs’ death, but a rare photo has surfaced showing the former Apple CEO rocking a pair of ugly Beats headphones.
Jobs had some familiarity with the Beats brand before Apple eventually bought it. As part of the new HBO documentary, “The Defiant Ones”, Beats co-founder Jimmy Iovine says he insisted all his friends test out the new headphones his company was developing. One of those friends was Steve Jobs, who was photographed wearing the headphones in a rarely seen picture:
Check out Jobs rocking the ugly headphones:
Steve Jobs was a notorious audiophile, so it’s hard to imagine him having a favorable rating of the headphones. When Beats first came onto the market, reviewers panned the headphones as too loud, too ugly and too big. That didn’t stop Beats from quickly becoming the biggest headphone brand in the world though.
“The Defiant Ones” is a four part documentary that covers Dr. Dre and Jimmy Iovine’s rise through the music industry and into the technology world. During the film, both Dre and Iovine say they though their $3 billion deal with Apple was about to fall through after a video leaked online of a drunk Dr. Dre celebrating the deal with Tyrese.
Apple ignored the video and came through on the deal. Dr Dre said it was one of “the top three most embarrassing moments in my life.”