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Apple yanks controversial Planet of the Apps ad from Twitter

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Planet of the Apps
Not a high point for Apple.
Photo: Apple

The debut of Apple’s first original TV series, Planet of the Apps is getting off to a rocky start. Early reviews have been profoundly negative and the show’s ad campaign certainly isn’t winning over any new fans.

Apple’s Twitter account for Planet of the Apps sent out a new ad today that caused an uproar among fans who slammed it for being anti-family and promoting workaholism. The ad features one of the show’s app developers bragging about how he rarely sees his kids. It was quickly pulled but not before someone snapped a screenshot.

Take a look at the tone-deaf ad:

planet of the apps

Twitter users quickly grabbed the ad and came up with new memes that are even more disturbing than Apple’s original work.

https://twitter.com/CaseyNewton/status/873239784340238336

Planet of the Apps is similar to the popular ABC show Shark Tank. Budding developers are given a chance to pitch their apps to a panel of “business experts” that includes Will.i.am, Jessica Alba, Gwyneth Paltrow and Gary Vaynerchuk.

Episode 1 focused on two apps: a safety-oriented, location-tracking app and an augmented reality platform. While the developers behind the apps are interesting, the show’s panel of celebrities holds it back. New episodes of the show air exclusively on Apple Music.

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4 responses to “Apple yanks controversial Planet of the Apps ad from Twitter”

  1. deegle says:

    This entire country is in the shitter and the rest of the world is following close behind. I don’t care if you don’t see your kids and I won’t judge you for it because I’m not an idiot that internalizes everything that happens around me. People are so incredibly PC that it interferes with everything else in life including actually living it. They are so utterly obsessed with how things sound and look and not stepping on anyone’s toes. Grow up, get some thicker skin, and act like an adult. Andrew Kemendo not seeing his kids are just works in an advertisement meant to elicit an emotion from you and guess what, it worked. Success. He’s not bullying you or hurting you and if you don’t care for it then don’t watch the show. Done.

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  2. Hey there says:

    Everyone should follow the rules and be mediocre. Sounds like a plan.

  3. tHoj101 says:

    Hold the fucking phone… WHAT ON EARTH ABOUT THIS AD IS OFFENSIVE??? We have rich bitch shirtless men trying to sell you cologne half the population can’t afford. Celebrities who make a mil sitting in a car in a high def ad trying to get you to drive home a new Lexus. The list goes on and on… yet somehow someone working hard for what they believe in is a no go??? Jesus fuck. Buy that perfume. Buy that car. Download that app. It’s all the same shit. Twitter isn’t the centre of the universe, it’s 140 characters of ‘Fuck everyone, conform to my idealisms or pay the price.’ Apple should stood their ground. Pushovers.

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