Macphun to offer software for Windows-based photogs

By

Macphun brings its imaging software to Windows.
Macphun brings its imaging software to Windows.
Photo: Macphun

The imaging software company Macphun is about to make its products fun for photographers who use Windows.

The award-winning and, until now, Mac-centric company announced today it will launch a public beta version of its all-in-one photo editing software Luminar for Windows this July.

The decision, though, is not just about reaching new customers who are working on another computer system. It allows Macphun to expand its research and development in AI technology for future photo editing platforms, Macphun vice president Kevin La Rue said.

Macphun originated in the Ukraine in 2008 and is now headquartered in San Diego. It addition to Luminar, it is also behind the widely popular Aurora HDR, Snapheal, Focus, Intensify, Tonality, Noiseless and FX Photo Studio.

Macphun software, which has more than 30 million users, is popular among novices for its simplicity and intuitive interface. A variety of presets and slider bars make it easy to bring a professional finish to a photo with virtually no learning curve. But the software also has the power to provide go-to tools for professionals.

Apple’s App Store editor have given Macphun products “Editor’s Choice” honors five years in a row and Luminar recently won the prestigious TIPA award for Best Imaging Software for 2017.