Cisco Licenses iOS Name To Apple | Cult of Mac

Cisco Licenses iOS Name To Apple



When Steve Jobs announced yesterday that they were finally taking the “phone” out of the iPhone OS and rebranding it “iOS,” I breathed a sigh of relief: even before the iPad, branding an operating system that runs on non-phone hardware like the iPod Touch always seemed confusing, and if rumors of a new Apple TV are correct, Apple’s plans for iOS are far bigger than the smartphone arena.

But I also met the announcement with a bit of a “Whuh?” Cisco has owned the trademark for iOS for almost two decades: it’s what their routers run on. Then again, Cisco also owned the iPhone trademark, and Apple came to a deal with them on that one back in 2007: they must have worked out a deal.

They did. According to a Cisco blog post, “Cisco has agreed to license the iOS trademark to Apple for use as the name of Apple’s operating system for iPhone, iPod touch and iPad.  The license is for use of the trademark only and not for any technology.”

As of this moment, there’s no news if Apple reached a similar licensing agreement with the Greek government, who certainly could use the money right about now.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.