Apple may be cutting iPhone 7 orders as demand falls

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iPhone 7 back
Interest in the iPhone 7 is already falling.
Photo: Ste Smith/Cult of Mac

Apple is reportedly cutting iPhone 7 and iPhone 7 Plus orders less than three months after their debut due to falling demand.

Momentum has fallen “significantly” in China and other markets, according to sources in Apple’s supply chain, and component makers are already shifting their focus to iPhone 8.

The iPhone 7 series got off to a great start when it launched in mid-September, with strong demand for the larger iPhone 7 Plus and the new jet black color for both models. Samsung’s embarrassing Galaxy Note 7 fiasco also helped bring new customers to Apple.

But just over two months on, interest in the iPhone 7 and iPhone 7 Plus has dropped. Digitimes reports that Apple has reduced its orders as demand “in China and other markets has scaled down significantly since their launch.”

“Instead of paying attention to sales performance of the iPhone 7 devices, component suppliers and consumers alike have been shifting their focus to the next generation iPhone to be released in 2017,” adds the report, which cites supply chain sources in Taiwan.

The upcoming model, which is believed to be named iPhone 8, is expected to be a significant upgrade to mark the iPhone’s 10th anniversary. Recent rumors have promised a curved glass design with an OLED display, wireless charging, a faster processor and new augmented reality technology.

It’s thought rumors like these are attributing to falling demand, as fans hold out for a more significant upgrade. Sources in Apple’s supply chain expect shipments for the iPhone 7 during the first half of 2017 to be at least 5 million units fewer than in the second half of 2016.