Samsung really dropped the ball with the Galaxy Note 7, but according to a new survey, fans haven’t lost faith in the South Korean company.
In fact, Samsung’s fans are just as loyal as Apple’s, with 91 percent saying they would buy another Samsung smartphone again.
When the Note 7 made its debut back in August, it looked like Samsung had finally perfected its smartphone formula. The device received glowing reviews from critics and consumers, and early sales surpassed those of the Galaxy S7 and Galaxy S7 edge combined.
[contextly_auto_sidebar] That was quickly forgotten weeks later when some Note 7 handsets started exploding due to faulty batteries and Samsung was forced to recall all 2.5 million units that had been sold. The company tried to eliminate the issue, but it couldn’t be fixed.
Samsung eventually ended production of the Note 7 and asked for all units to be returned. Its phablet fans weren’t happy — a small percentage are still clinging onto the device despite the risks — but the failure hasn’t broken their trust in Samsung.
A survey carried out by Reuters/Ipsos has found that Galaxy fans remain just as loyal as those who buy the iPhone. Some 91 percent of current Samsung smartphone owners said that would buy another phone from the company in the future.
Among those who were aware of the Note 7 issues, 27 percent said they would first consider Samsung when it’s time to buy a new phone. Among those who weren’t aware, 25 percent said they would first consider the Galaxy brand.
In comparison, 92 percent of iPhone owners said they would buy another iPhone, and 89 percent said they would buy another Apple product.
The survey was conducted in 50 U.S. states and included 2,375 people who own a Samsung phone and 3,158 people who own an iPhone, reports Reuters.
Samsung and its investors probably shouldn’t be too concerned that the Note 7 disaster will negatively impact its smartphone sales in the future, then. But there are still concerns around the fact that the company has been unable to identify the root cause of the explosions.
Samsung still insists a battery fault is to blame, but it hasn’t been more specific. It has promised to provide answers from its ongoing probe when it is concluded later this year.
Killian Bell is a freelance writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.
17 responses to “Samsung fans remain as loyal as Apple’s despite Note 7 disaster”
Stupid is as stupid does.
So it’s stupid to want to stick to the OS you’re most familiar with?
Don’t feed the troll buddy.
Boredom gets the best of us, sometimes.
Mistakes like that happen to everybody. I was seriously drooling over Note 7 and would probably end up getting it if it didn’t end up this way. If the Note 8 is good, however, i see no reason why the fate of Note 7 should stop me ?
Maybe Samsung fans are into pyrotechnics.
Probably just in need of fire extinguishers…
You’d be crazy to think that Samsung will allow another Note 7 to happen. However I would be surprised if people don’t start buying them for a couple of months after release, til they are sure
“You’d be crazy to think that Samsung will allow another Note 7 to happen”
If they are not able to find the root cause even after months…then its not really crazy to think …
I bet the flames will contrast beautifully with that black finish.
I hope Samsung offers a limited edition series autographed by Michael Bay.
Meh Apple-holics stood by the iPhone when antenna-gate and bend-gate happened, so why shouldn’t Samsung fans not give their company a miss.
Antenna-gate – Fixed with a software update – even offered free bumpers until resolution.
Bend-gate – some 9 cases reported over 12+ millions phones…
Note 7 – over 90 cases reported of burns and over heating with just less than 1 millions phones in US alone. It is banned by all countries and airlies…
Yes…they are very similar cases.. just in case if you have any doubts.
Loyalty is personal and biased so get over it.
I have whiplash from how quickly CultofMac change direction! A few days ago there was an article about the number of people switching to the iPhone 7 from Samsung!!! Is this the FakeNews everyone keeps talking about?
Samsung is a criminal company, budget with hundreds of millions for bribes, run by a family, nested into the society like a cancer. There is no critique of Samsung in south Korea. Leaders have been pardoned for tax fraud by president. They are EVIL, in the exact way….
That’s why I don’t ever buy anything Samsung.
Just a bunch of easily led sheep – S-Sheep …..
Samsung Note 7 is a good phone. I am a graphic designer so some Time I need photography and editing and designing device when I on the goo. Hope that will help like this type of work.