If you thought people were getting tired of the iPhone, think again.
Consumer Intelligence Research Partners (CIRP) released a new report today, suggesting that the iPhone 7 and 7 Plus launch marks an uptick in switchover of Android users over to Apple.
“The iPhone 7 and 7 Plus launch falls between the wildly-successful iPhone 6 and 6 Plus launch in 2014, and the somewhat disappointing launch of the iPhone 6S and 6S Plus in 2015,” said Josh Lowitz, CIRP Partner and Co-Founder, according to in 9to5 Mac
Customers switching to Apple devices from Android went up by about 17% this year, compared to 12% during the launch of the iPhone 6s and 6s Plus. Apple has been keen to point that out in recent earnings calls.
Only 12% of new iPhone 6 buyers switched from Android at launch in 2014. Then 26% of new buyers of the iPhone 6s were switchers in 2015. The number of switchers was lower in 2014 though because the iPhone 6 trigger a lot of upgrades from loyal Apple fans.
Other platforms like BlackBerry and Windows are leaking an additional 5% of users into the iPhone’s customer base according to the report.
Apple has only shared iPhone sales numbers and stats for this year via its carrier partners. Late last month though, another report showed that iPhone 7 and 7 Plus made up roughly 43% of all Q3 iPhone sales in the US, while Apple’s own Q4 report between July and September was the first to include figures for iPhone 7, reporting a drop from 48 million iPhone sales to 45.51 million.