If Apple has made photography for the masses easy, then Macphun wants to knock down remaining barriers that might keep some from using software to bring creative style to those photos.
It’s latest Mac-based photo editing software, Luminar, is its first all-in-one app that will include a variety of features to help photographers of all levels make corrections and bring creative finishing to their images.
Luminar is available for pre-order now through Nov. 17 at the discounted price of $49 for current Macphun software owners or $59 for new users. After Nov. 17, the price will be rise to $240.
Macphun has been producing photo software since 2008. Advanced photographers appreciate the full range of tools in the Macphun apps while less experienced photographers intimidated by programs like Photoshop appreciate the one-click presets and slider bars to achieve stunning finished images.
Macphun has a customer base of more than 35 million users and some of the apps in its creative kit include a special effects studio, HDR and advanced black and white processing, noise reduction and Snapheal, a quick way to remove unwanted objects.
Luminar brings together some of those same tools with an interface for both basic and advanced photographers.
It includes 35 customs filters with built-in visual tips to help users improve the look of a picture, 50 one-click presets, selective masking tools to edit portions of a frame, noise reduction and object removal tools, batch processing, and RAW file support.
It can be used as a stand-alone app, although it can also be used in Apple Photos, Photoshop, Lightroom, and Aperture.
“(Luminar) is a broad solution but is also actually deceptively advanced,” Macphun vice president Kevin La Rue told Cult of Mac. “We definitely tapped into key features of our other products, but the way we combined them in Luminar (filters, workspaces, and layers, masking presents, etc) is pretty cool.”
An in-depth look at Luminar is available here.