Apple Pay used to buy $1 million Aston Martin DB5 | Cult of Mac

Apple Pay used to buy $1 million Aston Martin DB5


James Bond drove the same car in Goldfinger.
Photo: Columnm

What’s the most you’ve ever spent with Apple Pay? I’ll bet it’s nowhere near as much as $1 million. That’s how much one user spent to claim a 1964 Aston Martin DB5 that was recently auctioned off through Coys of Kensington.

As of this summer, the number of people using Apple Pay had tripled since the service made its initial debut, but interest was falling. While 48 percent of people said they used it every chance they got in March 2015, only 21.3 percent said the same as of June 2016.

[contextly_auto_sidebar] Despite that, revenue generated by mobile payments is rising at an incredible rate. This year, they are expected to account for $620 billion worth of revenue, and that figure is on track to rise to $1.08 trillion in 2019.

The largest Apple Pay transaction to date could well be a vintage Aston Martin DB5 — the first historic vehicle to be sold through social media. The Vero app for iPhone was used to place bids on the car, which had been fully restored with a new engine, gearbox, and more.

The car, which was a right-hand drive model in silver birch with red leather interior, was highlt-sought after because it’s almost identical to the one driven by James Bond in Goldfinger.

Aston Martin Apple Pay
What a beauty.
Screenshot: Columnm

The winning bid was £825,000 (just over $1 million), and the buyer paid with Apple Pay, according to a report from Columnmwhich says the car “will remain the highest selling “in-app” purchase via a social media platform for a little bit longer.”

A 2014 report from The Financial Times revealed that Apple takes 0.15 percent of every Apple Pay transaction, which is 15 cents for every $100. That means the Cupertino company made about $1,500 on this purchase.

What’s the most you’ve ever spent in one Apple Pay transaction?


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.