Apple hit a huge milestone this week thanks to Drake’s latest album, Views, which just became the first album to hit one billion streams on Apple Music.
Apple CEO Tim Cook made it a point to personally toast Drizzy on his accomplishment, and presented a plaque to the singer/rapper alongside VP of Service Eddy Cue.
Views was released as an Apple Music exclusive on April 29th and also managed to sell 1 million copies in the first week. Spotify and other services got the album one week later.
Drake and Apple Music have been working together since the summer of 2015 when the streaming service debuted at WWDC. Drake’s OVO Sound produces a regular Beats 1 radio show, while Apple has picked up the bill to produce Drake’s music videos like “Hotline Bling.”
Apple is also sponsoring Drake’s “Summer Sixteen” tour with Future that ends in mid-October in Newark, NJ. Based on the new short-film Drake just exclusively debuted on Apple Music this morning, it looks like the Apple + Drake pairing isn’t set to die any day soon.
The explosive visual companion to #VIEWS. @drake’s Please Forgive Me.
Only on #AppleMusic:https://t.co/86DnYZFruv pic.twitter.com/ANlLgr2imC
— Apple Music (@AppleMusic) September 26, 2016