Jeff Bezos: Color Kindle E-Reader Is "A Long Way Out" | Cult of Mac

Jeff Bezos: Color Kindle E-Reader Is “A Long Way Out”



Speaking Tuesday at Amazon’s annual shareholder meeting, CEO Jeff Bezos said that a color version of the Kindle e-reader is “still a long way out.”

According to Bezos, adding color to the Kindle’s e-ink display, while possible in the lab, is simply “not ready for prime-time production.”

Don’t think for a second, though, that Amazon intends to let the iPad run away with the e-book market without a fight.

Bezos appears to have been very specifically saying that a color e-ink Kindle wouldn’t be out soon, but his wording leaves the possibility of an iPad-like Amazon tablet wide open. Trying to beat Apple at the tablet hardware game is probably folly, but there’s got to be a lot of temptation in the Amazon offices to give it a try.


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