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iPhone owners say this year’s update is one to skip

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blue iPhone 7 Plus
The iPhone 7 is getting some big upgrades.
Photo: PConline

Apple is expected to unveil its next big update for the iPhone in the next couple weeks, but a majority of people don’t think it will be a major improvement, according to a new survey that reveals iPhone owners are split on whether the new model will be a big deal.

In a survey of over 1,735 adults in the US, customer acquisition firm Fluent found that while 87% of iPhone users say they will purchase another iPhone as their next phone, only 36% think the iPhone 7 will be a major improvement over the iPhone 6s.

Early rumors have suggested the iPhone 7 will be a fairly boring update with some minor tweaks, while Apple plans to bring major changes to the device in 2017. The survey found that 55% of iPhone owners are most expected about the rumor Apple will add waterproofing to the iPhone 7. Increased storage was also high on everyone’s improvements list with nearly one quarter of respondents saying they’re happy Apple will kill 16GB storage units.

iphone 7 features survey

The iPhone 7 is expected to unveil during the fall with early rumors pointing to September 7th as the possible keynote date. Major new features are expected to include a dual-lens camera, pressure sensitive home button, new color options, faster processor, speedier LTE and more.

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11 responses to “iPhone owners say this year’s update is one to skip”

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  3. TJ says:

    People are stupid, every iPhone is an incremental upgrade over the last model, so what. That’s just how technology is. The iPhone 7, or whatever it ends up being called, sounds like a solid update to me from everything I’ve been reading about. Some people are just easily sold on a new design, I swear Apple could just stick the 6S innards in a new design a people would go mad for it because it looks different.

    • Michael Davias says:

      Yes, TJ. And Mr. Market would go wild about an new external look. Who cares what’s inside – the 6S already blows past the Samsung 7 family in performance.

  4. Michael Davias says:

    The average consumer has been TOLD by the media that the next iPhone will not be a major upgrade. Besides, iPhone 6S customers are not going to be looking for a new handset in September – it is the iPhone 6, 5S and 5 customers who will find it attractive.

  5. digitaldumdum says:

    “iPhone owners say this year’s update is one to skip”

    And “iPhone owners” know this… how? From knowing something about an Apple product that hasn’t been seen, experienced or much less released? Perhaps some ANALysts (who most likely use Androids or perhaps even old Blackberries) say “this year’s (iPhone) update is one to skip”, but I doubt anyone else has such a prediction or even a thought. Buster, you know I love you, but honestly, this is Friday click-and-tap nonsense.

  6. Len Williams says:

    Buster: Your articles are becoming ever more tiresome. Someone does a survey on 1,735 people by asking them if they’ll buy a phone they’ve never seen or used, and whose capabilities and features aren’t known BECAUSE THE PHONE HASN’T BEEN RELEASED YET! Any “information” these people have is based on rumors and guesswork by authors like you who haven’t a clue about the iPhone 7. You’re as bad as the anti-Apple pundits who prophesy doom for Apple no matter what Apple does. This article is hearsay, supposition, guesswork and nonsense until the phone is actually out and its abilities are known. All this article does is create needless FUD (fear, uncertainty and doubt). I realize that as a writer you have to turn in articles so you can get paid, but have some pride and find subjects that aren’t based on such worthless dreck.

    I have an iPhone 6 that works wonderfully for my needs. I could keep it for several more generations and not worry at all because it’s simply so damn useful. However, I MAY buy the iPhone 7 if it has a significantly better camera than my 6. I’ll find that out when the iPhone 7 is released.

    By the way, the outer casing on the iPhone 6, 6s and 7 is beautiful, slim and elegant, not boring. As other people have mentioned, who cares if they don’t change the outer case for a few years? Are you so shallow and desperate for a new and needless physical design to make your life worthwhile? Unless there is a significant reason for a design change, Apple won’t make it. Their design aesthetic is based on functionality and simplicity. They will never come out with new cases just because it looks cool, like new models of cars. Form follows function, not the other way around.

  7. ian says:

    I wait like 2 years to change my old 5s 16gb, cause in my country is too expensive to change iphone every year, all that time, and now apple will make this THING. It’s so frustrating!
    I hope the event surprise us in a good way, cause if the rumors are right… I believe I will change for a android model.
    Tim Cook make me mad for a seconds.

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  9. l3it3r says:

    I’ll be getting the new iPhone. Biggest size, biggest capacity. I’ve had every new iPhone since the 3GS (except the 5C, I had a 5 and a 5s) on launch day. I love my 6S Plus, and if the 7 is better, why wouldn’t I get it?

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