iPhone 7 may launch on September 23 | Cult of Mac

iPhone 7 may launch on September 23


iPhone 7 Plus prototype
Get your wallet ready.
Photo: PConline

Apple’s next iPhone could be available to the public as soon as September 23rd, based on a new leak that reveals AT&T plans to do a big “Merchandising Reset” at all stores that day.

The unveiling of the iPhone 7 is rumored to take place on September 7th with pre-orders to follow two days later, meaning customers will have to wait three weeks for the device to arrive this year instead of the usual two weeks.

The leaked AT&T scheduling information obtained by 9to5Mac shows that stores will need to spend up to three hours on a merchandising reset September 9th, indicating advertisements for iPhone 7 pre-orders will go on display that morning.

AT&T Merchandising reset
AT&T is planning for the iPhone 7 launch.
Photo: Zac Hall/9to5Mac

Previous rumors claimed the iPhone 7 launch date is set for September 16, but if the AT&T information is correct, we’ll be waiting just one week longer.

The iPhone 7 and iPhone 7 Plus aren’t expected to have any major design changes, though Apple is rumored to add new features like a dual lens camera, 3D Touch home button, improved waterproofing, no headphone jack and faster battery charging.


Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.