Apple’s next iPhone could be available to the public as soon as September 23rd, based on a new leak that reveals AT&T plans to do a big “Merchandising Reset” at all stores that day.
The unveiling of the iPhone 7 is rumored to take place on September 7th with pre-orders to follow two days later, meaning customers will have to wait three weeks for the device to arrive this year instead of the usual two weeks.
The leaked AT&T scheduling information obtained by 9to5Mac shows that stores will need to spend up to three hours on a merchandising reset September 9th, indicating advertisements for iPhone 7 pre-orders will go on display that morning.

Photo: Zac Hall/9to5Mac
Previous rumors claimed the iPhone 7 launch date is set for September 16, but if the AT&T information is correct, we’ll be waiting just one week longer.
The iPhone 7 and iPhone 7 Plus aren’t expected to have any major design changes, though Apple is rumored to add new features like a dual lens camera, 3D Touch home button, improved waterproofing, no headphone jack and faster battery charging.