Apple may want to rethink its permanent blue uniform strategy after thieves pillaged an Apple Store in New York in broad daylight last week.
Two teenage thieves reportedly pulled off an iPhone heist without employees ever noticing because they were dressed similar to Apple’s staff, says the police.
Angela Ahrendts had Apple Store employees switch to wearing blue uniforms with a smaller Apple logo instead of various colorful t-shirts the company would give staff every couple weeks or months. Wearing only blue shirts was supposed to give the store more of a luxury feel, but it’s also easier to exploit.
Police say the thieves worked as a team to steal 19 iPhones worth a total of $16,130. One man wearing a blue shirt reportedly walked straight into the SoHo store’s electronics repair room at 5:30 on June 1st and pulled out the iPhones like it was totally normal.
With the unlocked iPhones quickly accessed, the thief handed them over to an accomplice. That person then hid the iPhones under his shirt and the pair walked out the store together.
Considering how cheap Apple Genius t-shirts go for online, this may not be the last time we see an Apple Store heist like this.