Coach leaks Apple Watch bands before official unveiling | Cult of Mac

Coach leaks Apple Watch bands before official unveiling


Watch out Apple Watch, Google is coming for you.
Coach is busting out some fancy Apple Watch bands.
Photo: Ste Smith/Cult of Mac

Move over Hermes. There’s a new high-end fashion brand that is ready to capitalize on the Apple Watch and its leather bands will be launching soon.

Coach has secretly listed its first Apple Watch bands on its website. An official unveiling of the luxury leather bands is still in the works, but based on the early listings it appears that the bands will come at a relatively cheap price point.

Several product pages of unlisted Apple Watch bands were discovered on Coach’s website today by 9to5Mac. Most of the listing don’t have images and are unsearchable, but the launch is slated for this month.

Images of Coach’s bands leaked in late April showing a variety of colors and materials that will make the lineup. The bands will reportedly have the same aesthetic as the design firm’s Spring/Summer 2016 handbag collection, complete with charms and little patterns stitched into the fabric.


Listings for the Coach Apple Watch bands describes one unit as “tea rose” with die-cut leather blooms. There’s another listing for a “wild beat camo” unit that has “beastly camo print on fine-grained calf leather.”

If you want something less fancy, you can go with the regular brown leather strap that sounds like a classic:

“What better way to complement your Apple Watch® than with this luxe strap crafted in our genuine glovetanned leather? Finished by hand with heat-creased edges and hand-tacking at stress points for durability, the design is accented with a pretty, polished charm and a diminutive metal hangtag.”

Coach says it plans to announce the new bands on June 6th, which is when they should arrive at stores. Pricing will be set at $150 a piece.


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