Microsoft more profitable than Apple at $1 trillion milestone


Windows 10 Mobile
Lumia's failure hasn't hit Microsoft too hard... yet.
Photo: Microsoft

Apple may have quaffed all the champagne at the $1 trillion in revenue party before Microsoft even got its invite, but the Windows maker rocked up in a bigger limo.

Last quarter, Microsoft finally reached the major milestone that Apple celebrated back in 2015, and it currently boasts even more profit.

According to technology consultant Jeff Reifman, Microsoft has raked in $265.2 billion in cumulative profits so far on just over $1 trillion in revenue. Despite the fact that Apple’s revenue now exceeds $1.3 trillion, its profits have reached just $261.6 billion.

That’s not too surprising when you consider Microsoft hasn’t been in the hardware business very long. Windows remains the world’s most popular operating system by far, and provides some insanely lucrative services — both of which will offer large profit margins.

Microsoft has had more hiccups than Apple in recent years — most notably its $7.2 billion acquisition of Nokia, which hasn’t worked out too well. Meanwhile, Apple has enjoyed some of its most successful quarters ever… until the last one.

As for Amazon and Google, which Reifman also looked at, they still have a long way to go to reach the $1 trillion mark.

Amazon is currently ahead at around $545.09 billion in cumulative revenue, but only $3.3 billion of that has been translated into profit. Google has raked in just over $417 billion, of which just over $96 billion has been profit.

Via: Business Insider


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