Steve Jobs’ favorite tech adviser dies


Bill Campbell served on Apple's board longer than anyone.
Bill Campbell served on Apple's board longer than anyone.
Photo: Niall Kennedy/Flickr

Legendary Silicon Valley tech adviser and former Apple board member Bill Campbell had died.

Campbell was popular for dishing out wise advice to top tech leaders like Steve Jobs, Larry Page and Jeff Bezos, and was popularly known by his nickname, “The Coach.”

The 75-year-old Silicon Valley icon passed away recently after a long bout with cancer, reports Re/code, after seeing the news on Facebook this morning and confirming it with prominent tech players.

Campbell joined Apple in 1983 as VP of marketing. He left after a few years and went on to turn Intuit into a powerhouse. Then, when Steve Jobs came back to Apple in 1997, Campbell returned with him.

After becoming Apple’s longest-running board member, Campbell left the board of directors in 2014. During his later years at Apple, he advised Google’s Eric Schmidt on how to run the company better.

Along with being a brilliant business mind, Campbell also put in time on the gridiron as a Columbia University football coach, which is where he got his nickname.


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