Jony Ive and Tony Fadell helped design this fancy $700 juicer

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The Juicero is like a Keurig for juicing.
The Juicero is like a Keurig for juicing.
Photo: Juicero

The iPod of juicers won’t be sold by Apple, but Jony Ive and former Apple exec Tony Fadell each helped design what could become the closest thing.

Juicero, a startup backed by Campbell Soup and Google, is launching the world’s first cold-press juicing system today, that takes the hassle out of liquifying raw vegetables by using juice packs to create a clean and simple press.

Basically, it’s like a Keurig, only it spits out delicious juice.

Jony Ive had a hand in the Juicero’s design, reports Business Insider. Tony Fadell, who led the team that invented the iPod, also helped with the design along with his Nest Co-founder Matt Rogers, and Swiss designer Yves Béhar

Founded by Doug Evans, the magical juicer has earned raves from Dr. Oz, Gwyneth Paltrow and other celebrities who are dialed into the juicing craze. You’ll need celeb money to afford one though with the price starting at $699.

Juicero is only available in California right now because it only works with Juicero’s pouches, which have to be shipped straight from the farm to your door. Those will cost you an extra $4-$10 to make a glass.

The future of juicing is looking pricey.

Update: A spokesperson for Juicero has informed Cult of Mac that neither Jony Ive nor Tony Fadell were involved with Juicero’s conception.