Some freelance designers wanted to help out this atrocity. Photo: Uber
Given that Uber’s new brand and logo aren’t exactly winning any awards, Freelancer posted a contest for its designers to take a crack at giving the online taxi service a new look. The assignment was simply to submit your own idea of what Uber’s redesigned branding should look like. The site received 147 entries from 27 freelancers and the winner was awarded a cool $100.
Shortly after Uber announced its new logo, people took to Twitter to mock it mercilessly because it’s … well, just not that good. Several of the most popular logo submissions by freelancers are arguably miles better than Uber’s.
Check out the winning design, as well as several honorable mentions, below.
Entry #87 by Mustafawadiwala
The winner of the design contest was this submission by user Mustafawadiwala. It’s one of the more abstract submissions, but you can definitely make out the “U” and triangles indicative of direction. Photo: Mustafawadiwala/Freelancer.com
Entry #93 by itsthisjustin
This design incorporates a location pin while also cleverly sneaking in the letter “U.” It seems to follow in the footsteps of Uber’s new background patterns as well. Photo: itsthisjustin/Freelancer.com
Entry #81 by Ghost0415
This more colorful approach has different variations, much like Uber’s current branding does. Presumably, the color would be different depending on which area of the world you live in. Photo: Ghost0415/Freelancer.com
Entry #57 by kavadelo
This submission is one of the designs that more closely resembles Uber’s redesign with a circular bit in the middle and a hexagonal pattern that would change based on location. This designer also threw in an interesting choice of font. Photo: kavadelo/Freelancer.com
Entry #80 by sankalp
In contrast with the previous submission, user sankalp’s entry harkens back to the older Uber design: familiar “U,” familiar black background, and an easy-to-read font. No shame here. Photo: sankalp/Freelancer.com
Entry #123 by joanguevara
User joeanguevara decided to go with a brighter blue logo to stray from the dark blues and blacks used in other concepts as well as in Uber’s own design. Photo: joeanguevara/Freelancer.com
Entry #60 by Mustafawadiwala
Here’s another popular submission from the winning user. In this design, the logo is meant to symbolize roads and street lanes. Photo: Mustafawadiwala/Freelancer.com
Entry #9 by Anaxid
This is yet another logo that uses hexagons as a background pattern and represents street lanes, though it still manages to set itself apart pretty well from the other submissions. The “Uber” text is somewhat difficult to read though. Photo: Anaxid/Freelancer.com
Check out all of the Uber design submissions on Freelancer.com. Do you think any of these design concepts are better than Uber’s new logo? If so, let us know in the comments.
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