On the Apple TV app store, entertainment apps, including streaming video from the likes of HBONow and Netflix, are a clear winner, followed next by games.
AppFigures, an app tracking service for publishers and developers, took a look at the trends from Apple TV’s first month out of the gate. Their report also has some interesting insights about each category, and the way the Apple TV’s digital storefront is shaping up to be a fairly viable place to sell apps.
There are a lot of apps on Apple TV already — a whopping 2,624 apps, to be specific. That’s a ton, considering the store has only been open a month. AppFigures estimates that we’ll see 5,000 apps in about a month, and 10,000 apps by early 2016, if this pace of growth remains steady.
As for games, it’s the largest group of apps by far, with over 1,000 apps in the category, letting games make up 38 percent of the Apple TV app store. Entertainment comes in second (in terms of available apps) with 417 apps on Apple TV, with education and lifestyle apps next in line, with 175 and 138 apps, respectively.
When it comes to what people are actually downloading, however, the clear winner are entertainment apps, with the top ten apps being streaming apps.
While the iTunes App store seems to feature free-to-play games and apps that support themselves via in-app purchases and advertising, the Apple TV store is seeing quite a few more paid apps. It isn’t a huge surprise, then, considering that advertising isn’t yet allowed within Apple TV apps, that 39 percent of the apps are paid. Of course, the majority of those are available for $2.99 or less, so lots of installs still seems to be a developer’s best strategy.
There’s more insights and data at AppFigures – be sure to go check out the report, especially if you make or publish tvOS games or other apps on Apple TV’s store.