Apple adds new Shopping category to App Store | Cult of Mac

Apple adds new Shopping category to App Store


The App Store's newest category is all about shopping.
The App Store's newest category is all about shopping.
Photo: Buster Hein/Cult of Mac

Apple has added a new shopping category to the App Store today, bringing with it a collection of apps that cover everything from auctions, product reviews, price comparisons, Apple Pay apps, and more.

App Store users will begin seeing the new category on the App Store today. It may end up on the tvOS App Store as well, considering one of the biggest selling points during the keynote demo was the ability to shop from your TV. To make the new creation of the new category even better for users, a select number of apps are offering limited deals to iOS shoppers.

The following promotions are available in the ‘Save While You Shop’ group:

  • Everlane: Through 11/12, applicable mobile app orders will receive a complimentary product from Everlane.
  • Ebates: Earn extra cash back at 100+ stores when shopping in-app. Merchants include: LivingSocial, HSN, Walmart, UGG, Saks, Banana Republic, Overstock, Lancome, Avon, Ralph Lauren and Shoe Buy.
  • GILT: Early access on mobile for top sales throughout week to celebrate Shopping category launch. Get early access to top brand sales, i.e. Marc by Marc, Oliver Peoples, J Brand and more.
  • Zappos: Place an order in-app and receive free 1-day shipping + access exclusive products only on the app. Brands will include: UGG, Frye, North Face, Columbia, Patagonia, UA, TOMS, Nike, Converse and Sam Edelman.
  • Nordstrom: Free gift with $100 or more spent in app.
  • MikMak: Get a head start on your New Year resolution to have the most stylish office. Each day, starting tomorrow through November 12, the app will feature the coolest office minimercials for users to watch and buy. Each day there will be a special promotion ($ off, % off, free shipping) on these office products using the new prize logic — the more you watch, the bigger the prize!
  • Groupon: Up to 75% off select Beauty and Apparel items. Rather than featuring a single deal at a time, the in-app messages will link customers to the full list of deals.
  • Harry’s – Shop Shave Supplies: Free 4oz After Shave Moisturizer with Any Purchase.
  • Cartwheel by Target: The best way to save at Target. A new toy 50% off every day, 20% off All Women’s Apparel through 11/7, 40% off Thanksgiving sides (food) 11/12.
  • REI: Through November 12, iOS customers will get $20 off their order of $100 or more.
  • Walgreens: Users will be granted a 30% off all photo orders made in the app from the launch of the promo through the end of the month.
  • Wondermall: Introducing the Mall wide loyalty program. Users will earn 1-5 WonderPoints for every dollar spent in the mall and then can use these WonderPoints to get anything from the mall for free.
  • Via: TechCrunch