Apple’s new Company Store will actually sell iPhones, iPads, and Macs

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Belgium's Apple Store is one of the first to bear Jony Ive's imprint.
Belgium's Apple Store is one of the first to bear Jony Ive's imprint.
Photo: Bruno Dalimonte/macplus.net

For the first time ever, Apple fans will soon be able to buy an Apple device directly from the company’s Cupertino headquarters.

Apple’s Company Store at 1 Infinite Loop is set to reopen this weekend, and along with selling special products like shirts, jackets, mugs, pens, the Company Store will now stock iPhones, iPads, and Macs for visitors to purchase.

The new interior will apparently be similar to Belgium’s new tree-filled store, reports MacMagazine which obtained an Apple memo sent to employees details the goods Apple HQ will be selling.

The Company Store will offer a Personal Pickup option and have the full selection of Apple products and accessories available, including the new Apple Watch. If you’re hoping to get your iPhone 6s from the store on launch day though you’re out of luck. Apple will open the store exclusively to employees on September 25th, allowing employees to purchase and pickup just a short walk from their desks.

As for the shirts and other gear you can only get at the Company Store, Apple plans to introduce a new hand-selected collection that will add new items every month. The only thing you won’t find at the new store is a Genius Bar, but you could always try to get bold and take your problem directly to the desk of engineer that designed your iPhone.

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