Apple TV streaming service could cost more than $40

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Will the new Apple TV have exclusive shows and movies?
Will the new Apple TV have exclusive shows and movies?
Photo: Jim Merithew/Cult of Mac

Apple’s big event on September 9th is expected to include the unveiling of a redesigned Apple TV, but if you were hoping to get a taste of the company’s long rumored over-the-top TV subscription service, you’ll have to wait a little while longer.

Negotiations between Apple and content providers have stalled according to a new report that claims the economics of the subscription TV service remain a sticking point between Apple’s and its partners. The price Apple wants to charge consumers would be much higher than a subscription to HBO Go, Hulu, Netflix or Sling, but that’s still not enough for content makers who are asking for more cash.

The Information’s Jessica Lessin reports that broadcasters are preventing the streaming service from debuting with the new Apple TV next month because the two sides still can’t agree on a price.

“There’s still a big gap between the price media companies want for their TV channels and the roughly $40 a month Apple wants to charge consumers,” Lessin writes. “Something has to give.”

While major networks like NBC, CBS, and Fox have balked at Apple’s planned pricing options, the company still plans to go ahead an reveal the device at the September 9th keynote and will instead focus on integration with HomeKit that makes Apple TV the hub for the connected home.

Lessin also notes that Apple plans to highlight Apple TV’s security features, such as data being stored on the Apple TV’s local storage instead on iCloud. The new Apple TV is rumored to come with an all-new design, Siri integration, a new controller, and support for third-party apps.