Just a day after Business Insider reported that Apple is planning to become a wireless carrier by launching an MVNO, the iPhone-maker’s PR team is squashing the rumor.
“We have not discussed nor do we have any plans to launch an MVNO,” said an Apple spokeswoman in a statement provided Tuesday to Reuters.
According to the rumor, Apple was also in talks with European carriers to launch the service on the other side of the pond. “Apple is doing an MVNO” rumors have been popping up since before the iPhone even launched, but Apple hasn’t come any closer to actually becoming iPhone users’ carrier for data, texts and calls.
Launching an MVNO wouldn’t be a crazy idea for Apple. Google has started its own MNVO for Nexus 6 users, and Apple’s already done some groundwork for a great MVNO experience. The company pioneered the Apple SIM, which lets iPad Air 2 users sign up for any carrier, regardless of whether they have a physical SIM card from that company. Apple has reportedly been working with Samsung to make e-Sims the new standard on all carriers.