The creators of Where To, one of the more successful iPhone applications to appear in Apple’s AppStore since its launch in July, have decided to divide their company (tap tap tap) and its assets, and to continue on separate creative and business paths.
tap tap tap co-founder John Casasanta detailed circumstances underlying the split in a blog posting today, indicating the success of his venture with Sophia Teutschler had led to insurmountable differences between them about everything from advertising and marketing expenditures to design decisions.
Under the terms of their agreement to move forward, Teutschler will get the iPhone app Tipulator and two apps-in-progress, I’m Here and Groceries. She will publish the apps under her Sophiestication brand. Casasanta said, “[Sophia] is a good UI designer and I have faith that she’ll put out a great app even if the direction she takes it isn’t exactly where I would’ve gone with it.”
Casasanta will retain the tap tap tap brand with apps the company had in early development but had not yet announced. A previously assembled design team will remain with tap tap tap and Casasanta expects to name two new programmers to develop both current and future projects.
The fate of the drinking and dining guide whose success prefigured the split, Where To, remains up in the air. With gross sales of around $200,000 in the three months it was available on the App Store, according to Casasanta, he and Teutschler decided to pull it from the App Store pending resolution of their differences. Casasanta reports they will seek a buyer for Where To and its assets via sale by auction, and that he and Teutschler will split the proceeds of any sale.
“I’m going to put out a post in the next couple of days detailing our plans to sell it off,” Casasanta wrote in his blog posting today, saying, “full details will be coming soon along with complete financials for it including the marketing costs, etc.”